The ACSI Automobile Report 2018 measures the customer satisfaction of Americans who own major brands. The Chrysler brand, part of Fiat Chrysler Automobiles N.V. (NYSE: FCAU), was at the bottom of a list that included 28 brands.
Chrysler received a grade of 79 on a scale of 1 to 100. The industry score was 82. It was part of a trend that showed that cars made by foreign manufacturers topped those of the United States.
American Customer Satisfaction Index researchers reported:
Eighty-six percent of the above-average nameplates in the ACSI are imports. European-made cars have the highest owner satisfaction, steady at 82, while Japanese and Korean automakers slip to 81. U.S. manufacturers come in last at 79, losing ground for a second consecutive year
Other Fiat Chrysler brands were near the bottom of the list. These included Fiat and Dodge. 24/7 Wall St. analyzed the results:
As auto sales hit their first slow period in years and margins are down, automakers must rely more on their reputations for quality and reliability to keep sales at current levels. According to the latest results of a highly regarded poll on auto industry customer satisfaction released Tuesday, some brands are better able to deliver a positive customer experience.
These findings come from the 2018 American Customer Satisfaction Index, which surveys car owners on their overall service and product experience with specific auto brands. Scores range from 1 to 100. According to the latest edition, the experience of owning an automobile has improved. The industry-wide score for 2018 is 82, up from 81 in 2017.
The best-rated brands this year are a make that held the spot last year and one that moved up several spots. At the other end of the list, one brand holds the unfortunate distinction of being by far the worst-rated in the ACSI. Notably, three of the five worst-ranked makes are Fiat Chrysler brands.
24/7 Wall St. reviewed the 2018 ACSI rankings to determine the best and worst car brands of 2018.
See all the best and worst car brands of 2018.
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