Netflix NFLX Falls to $68.95, Erasing Nearly Half Its Value Since January 2026
As seen on the 24/7 Wall St. homepage on July 17, 2026.
Netflix just touched $68.95, a fresh 52-week low that erases nearly half the stock's value since January 2026.
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Netflix shares touched $68.95 on July 17, 2026, marking a fresh 52-week low and landing roughly 2.75% below the prior extreme set on June 25, 2026. The move means the stock has shed nearly half its value since the start of 2026, a steep and sustained reversal for a company that was once a Wall Street darling.
The chart tells the story clearly: after opening the trailing period above $127, shares traced a near-unbroken staircase lower, pausing only briefly around the $97 range before accelerating the decline through the $70s and into today's print. There was no single dramatic gap down — the pressure has been slow and grinding, which can make a bottom harder to identify.
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For investors watching NFLX, the key question is whether $68.95 represents a washout level or simply the latest step in an ongoing slide. With the prior 52-week low already breached, there is no near-term chart support from the past year to point to as a floor.
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Mentioned: NFLX