Netflix Q2 2026 earnings: ad revenue set to double, $25B buyback authorized
As seen on the 24/7 Wall St. homepage on July 16, 2026.
Netflix beat on earnings with $0.80 EPS and guided that advertising revenue will double to $3 billion this year, even as the company just authorized a massive $25 billion share buyback to return cash to shareholders.
Continue ReadingShow less
Netflix posted Q2 2026 earnings per share of $0.80, edging past the consensus estimate of roughly $0.79 — a beat of about 1.5%. Revenue came in at just under $12.56 billion, fractionally below the $12.58 billion analysts had expected, making this a split result: a solid earnings beat paired with a slight top-line miss.
The bigger headline out of the report is forward-looking. Netflix guided that its advertising revenue will double to $3 billion this year, signaling that the ad-supported tier is scaling meaningfully faster than many observers anticipated. Alongside that growth story, the company authorized a $25 billion share repurchase program, one of the largest buybacks in its history, reflecting management's confidence in the business and its intent to return substantial cash to shareholders.
Sponsored
Are You Ready To Retire, Or Years Behind?
Most Americans suspect they're behind on retirement and never find out. Advisor.com's free matching tool pairs you in about three minutes with a vetted fiduciary advisor who can help you with investing, taxes, retirement, estate planning, and more. No minimums. No sales call. Find out where you stand.
Looking at the recent earnings history, Netflix has now beaten EPS estimates in six of the last eight quarters, though it fell short in Q3 2025 and Q1 2026. The pattern suggests the company can be difficult to model precisely, which makes the advertising revenue guidance and the buyback announcement the two clearest signals investors have to work with heading into the second half of 2026.
Mentioned: NFLX