Headquartered in New York, NY Fiscal year ends December NYSE: DV doubleverify.com
DoubleVerify (NYSE: DV) runs a software platform for digital media measurement, data and analytics. Advertisers, agencies, platforms and publishers use it to verify and measure ad impressions for quality, brand suitability, fraud and effectiveness, with AI applied to improve outcomes.
It earns revenue in three ways:
- **Activation:** evaluation and verification of impressions bought through programmatic demand-side and social platforms.
- **Measurement:** verification of impressions bought directly on publishers, CTV and social platforms.
- **Supply-Side:** data analytics used by platforms and publishers to evaluate their own inventory.
Pricing is primarily a fixed fee per thousand media transactions measured.
Recent developments:
- **Products:** the DV Pinnacle platform, which now includes the Ask Neura conversational AI interface, and the Rockerbox attribution capabilities from an acquisition.
- **Coverage expansion:** measurement on TikTok Pangle and pilots for ChatGPT Ads.
- **Pending sale:** DV has agreed to be acquired by Neptune BidCo US Inc., parent of The Nielsen Company (US), LLC. Stockholders approved the deal, and closing is expected by Q1 2027. Updated
Guidance is gone and investor calls are suspended, so this quarter is the last clean look shareholders get before the Nielsen-parent merger closes by Q1 2027. Revenue rose 9% year over year on social and CTV strength, while adjusted earnings missed expectations. With 94% of votes already cast in favor, the deal sets the stock from here.
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DoubleVerify (NYSE: DV) runs a software platform for digital media measurement, data and analytics. Advertisers, agencies, platforms and publishers use it to verify and measure ad impressions for quality, brand suitability, fraud and effectiveness, with AI applied to improve outcomes.
24/7 Wall St.'s 12-month price target for DV is $13.25, rated Hold. The Wall Street consensus target is $13.48. DV price prediction →
