Companies

Gap Inc

NYSE: GPS

GPS Coverage

Page 31
5:53am ET
Retail

Gap To Dump New Logo, Revert To Old

Gap (NYSE: GPS), founded in 1969 as a the Woodstock generation left Woodstock for home as the company likes to say, has succumbed to customer pressure to keep its old logo. The…

Douglas A. McIntyre
7:42am ET
Retail

Gap’s Logo Change Adding Brand Damage (GPS)

Gap Inc. (NYSE: GPS) has a brand crisis in the works.  Yesterday it was no winner in the move for same store sales in September at a time when many retail chains…

GPS
Jon C. Ogg