Procter & Gamble and Colgate-Palmolive live off the consumer appetite for branded products. It turns out that this appetite costs these consumers an additional $44 billion a year.
ThinkstockWith all the news and hope around SodaStream International Ltd. (NASDAQ: SODA), it may be of little surprise that news has surfaced that the company could be taken private at $40 per…
Coca-Cola has hit the consensus EPS estimate exactly in each of the past four quarters. PepsiCo has actually bested the EPS consensus in each of the past four quarters.
thinkstockJuly 15, 2014: Markets opened higher on Tuesday following good earnings reports from two of Wall Street’s biggest banks. Momentum stocks in biotech and social media were called out by Fed chair…
courtesy of The Coca-Cola CompanyJust because people are familiar with a brand doesn’t mean that the brand is well-liked or well-respected. And if a relatively few people like a brand but it…
ThinkstockWe might have a little trouble defining what we mean when we say that a brand is “patriotic,” but the fact is most Americans know it when they see it. Or at…
thinkstockJune 18, 2014: Markets opened lower on Tuesday and spent most of the day waiting to see what the FOMC would do and say. After the announcement equities got the wind at…
thinkstockJune 17, 2014: Markets opened lower on Tuesday after a weakish report on single-family housing starts and a bigger increase in the consumer price index than economists had been expecting. Shortly before…
courtesy of WhiteHouse.govWarren Buffett is generally considered to be one of the great investors of modern history. After all, under his leadership, Berkshire Hathaway Inc. (NYSE: BRK-A) has become worth more than…
The Charlotte Hornets are back again. When the NBA franchise moved to New Orleans in 2002, the Charlotte Bobcats were born. But as of last year, the New Orleans team became the…
When LeBron James had to leave Game 1 of the NBA finals because of leg cramps, fans took to Twitter. Why didn't Gatorade prevent the cramps, they asked? Gatorade tweeted back.
courtesy of The Coca-Cola CompanySuccessful companies frequently depend on just one product for a large share of their sales. That’s true for some of the most iconic brands, including Coca-Cola, Marlboro, Jack…
The 2014 World Cup and the 2016 Olympics are both in Brazil and Pelé , the country's greatest soccer star of all time, is ready to take advantage. The retired athlete has…
courtesy of PepsiCoSales of diet soft drinks have been fizzling out for several years running, and the industry has not been able to come up with a way to stop the decline.…
To be familiar with a brand means a deeper level of engagement than simple awareness. However, it is not necessarily the case that a brand is familiar because it is a well…
