Q1 25 EPS
$-0.03
BEAT +70.44%
Est. $-0.10
Q1 25 Revenue
$826.6M
BEAT +4.44%
Est. $791.5M
vs S&P Since Q1 25
-43.7%
TRAILING MARKET
MAT -13.2% vs S&P +30.5%
Market Reaction
Did MAT Beat Earnings? Q1 2025 Results
Mattel kicked off 2025 with a stronger-than-expected first quarter, posting a loss of just $0.03 per share against a consensus estimate of $0.10, a beat of 70.44%, while revenue of $826.60 million topped estimates by 4.44% and grew 2.1% year over yea… Read more Mattel kicked off 2025 with a stronger-than-expected first quarter, posting a loss of just $0.03 per share against a consensus estimate of $0.10, a beat of 70.44%, while revenue of $826.60 million topped estimates by 4.44% and grew 2.1% year over year. The outperformance was driven in large part by meaningful margin expansion, with gross margin climbing 140 basis points to 49.4% as the company wrung out lower inventory management costs and captured savings from its Optimizing for Profitable Growth program. Category momentum was broad, with Vehicles, led by Hot Wheels, generating $308.50 million in gross billings and Action Figures surging 12% to $192.70 million. Yet the headline risk overshadowing the beat was Mattel's decision to suspend its full-year 2025 guidance, citing the volatile tariff environment and difficulty forecasting holiday demand; the company confirmed plans to raise U.S. Prices on select toys and accelerated its supply chain shift away from China, while lifting its cost-savings target to $80.00 million from $60.00 million for the year.
Key Takeaways
- • Growth in Hot Wheels driving Vehicles category
- • Disney Princess and Wicked driving Dolls growth
- • Action Figures growth driving Action Figures, Building Sets, Games, and Other category
- • Lower inventory management costs (obsolescence and closeouts) improving gross margins
- • Savings from Optimizing for Profitable Growth program
- • North America net sales up 3%, EMEA up 6%, Asia Pacific up 10%
MAT YoY Financials
Q1 2025 vs Q1 2024, source: SEC Filings
MAT Revenue by Segment
With YoY comparisons, source: SEC Filings
MAT Revenue by Geography
With YoY comparisons, source: SEC Filings
“This was a strong quarter for Mattel, with positive performance and continued operational excellence. Our brands are thriving, our products and experiences stand out in the marketplace, and our balance sheet gives us resilience and flexibility to execute our strategy. As we navigate the current period of macro-economic volatility, we are adapting with speed, agility, and discipline. We expect not only to manage through this period but strengthen our competitive position.”
— Ynon Kreiz, Q1 2025 Earnings Press Release
MAT Earnings Trends
MAT vs Market 30 Day Price Reactions
30-day stock return vs benchmark after each earnings
MAT EPS Trend
Earnings per share: estimate vs actual
MAT Revenue Trend
Quarterly revenue: estimate vs actual
MAT Quarterly Results
5 quarters of earnings data
| Quarter | EPS Est. | EPS Act. | Surprise | Revenue | Rev. Surprise |
|---|---|---|---|---|---|
| Q1 26 BEAT | $-0.21 | $-0.20 | +4.12% | $862.2M | +6.58% |
| Q4 25 MISS FY | $0.55 | $0.39 | -28.82% | $1.77B | -3.71% |
| FY Full Year | $1.58 | $1.41 | -10.55% | $5.35B | -1.33% |
| Q3 25 MISS | $1.06 | $0.89 | -15.93% | $1.74B | -5.50% |
| Q2 25 BEAT | $0.16 | $0.16 | +1.98% | $1.02B | -3.23% |
| Q1 25 BEAT | $-0.10 | $-0.03 | +70.44% | $826.6M | +4.44% |