Q2 25 EPS
$0.16
BEAT +1.98%
Est. $0.16
Q2 25 Revenue
$1.02B
MISS 3.23%
Est. $1.05B
vs S&P Since Q2 25
-42.8%
TRAILING MARKET
MAT -27.9% vs S&P +14.9%
Market Reaction
Did MAT Beat Earnings? Q2 2025 Results
Mattel delivered a mixed second quarter, posting a narrow earnings beat against a backdrop of softening revenue and a bruised stock price. The toymaker reported Q2 2025 earnings of $0.16 per share, edging past the $0.16 consensus estimate by 1.98%, w… Read more Mattel delivered a mixed second quarter, posting a narrow earnings beat against a backdrop of softening revenue and a bruised stock price. The toymaker reported Q2 2025 earnings of $0.16 per share, edging past the $0.16 consensus estimate by 1.98%, while revenue of $1.02 billion fell short of the $1.05 billion Wall Street expected and slid 5.7% from a year earlier. The single most consequential drag was a 16% decline in North American net sales, compounded by a steep 25% drop in worldwide Barbie gross billings to $200.70 million, which management tied to retailer ordering pattern shifts. On the brighter side, adjusted gross margin expanded 200 basis points to 51.2%, reflecting disciplined cost control through its Optimizing for Profitable Growth program. Shares fell sharply following results as Mattel trimmed its full-year adjusted EPS outlook to $1.54 to $1.66 from a prior range of $1.66 to $1.72, and cut its free cash flow target to approximately $500 million from roughly $600 million, signaling cautious navigation of persistent macroeconomic headwinds.
Key Takeaways
- • Optimizing for Profitable Growth program driving cost savings and gross margin expansion
- • Hot Wheels growth driving Vehicles category up 10%
- • Action Figures strength driving category up 16%
- • International segment grew 7% with EMEA and Asia Pacific leading
- • Lower inventory management costs and favorable mix improving margins
- • Barbie decline of 25% weighed on Dolls category
- • North America down 16% due to global trade dynamics and retailer ordering pattern timing shifts
MAT YoY Financials
Q2 2025 vs Q2 2024, source: SEC Filings
MAT Revenue by Segment
With YoY comparisons, source: SEC Filings
MAT Revenue by Geography
With YoY comparisons, source: SEC Filings
“Our second quarter performance reflects operational excellence in the current macroeconomic environment as we continue to execute our strategy to grow Mattel's IP-driven toy business and expand our entertainment offering. We achieved meaningful gross margin expansion, grew internationally, and further progressed our entertainment slate. We are embracing technology and collaborating with world-class partners to bring our iconic brands to life in new ways to position Mattel for long-term success.”
— Ynon Kreiz, Q2 2025 Earnings Press Release
MAT Earnings Trends
MAT vs Market 30 Day Price Reactions
30-day stock return vs benchmark after each earnings
MAT EPS Trend
Earnings per share: estimate vs actual
MAT Revenue Trend
Quarterly revenue: estimate vs actual
MAT Quarterly Results
5 quarters of earnings data
| Quarter | EPS Est. | EPS Act. | Surprise | Revenue | Rev. Surprise |
|---|---|---|---|---|---|
| Q1 26 BEAT | $-0.21 | $-0.20 | +4.12% | $862.2M | +6.58% |
| Q4 25 MISS FY | $0.55 | $0.39 | -28.82% | $1.77B | -3.71% |
| FY Full Year | $1.58 | $1.41 | -10.55% | $5.35B | -1.33% |
| Q3 25 MISS | $1.06 | $0.89 | -15.93% | $1.74B | -5.50% |
| Q2 25 BEAT | $0.16 | $0.16 | +1.98% | $1.02B | -3.23% |
| Q1 25 BEAT | $-0.10 | $-0.03 | +70.44% | $826.6M | +4.44% |