Q4 25 EPS
$0.39
MISS 28.82%
Est. $0.55
Q4 25 Revenue
$1.77B
MISS 3.71%
Est. $1.83B
vs S&P Since Q4 25
-9.5%
TRAILING MARKET
MAT -4.1% vs S&P +5.4%
Full Year 2025 Results
FY 25 EPS
$1.41
MISS 10.55%
Est. $1.58
FY 25 Revenue
$5.35B
MISS 1.33%
Est. $5.42B
Market Reaction
Did MAT Beat Earnings? Q4 2025 Results
Mattel delivered a disappointing holiday quarter, missing on both the top and bottom lines as margin pressures overwhelmed solid revenue growth. The toymaker posted Q4 2025 adjusted EPS of $0.39, falling well short of the $0.54 consensus estimate by … Read more Mattel delivered a disappointing holiday quarter, missing on both the top and bottom lines as margin pressures overwhelmed solid revenue growth. The toymaker posted Q4 2025 adjusted EPS of $0.39, falling well short of the $0.54 consensus estimate by 27.79%, while revenue of $1.77 billion trailed expectations by 3.90% despite rising 7.3% year-over-year. The primary culprit was a steep 480-basis-point contraction in gross margin to 45.9%, driven by heavier discounts, cost inflation, unfavorable foreign exchange, and a timing gap between tariff costs and the company's mitigating actions. Shares plunged sharply in the aftermath, with some investors viewing the selloff as a potential buying opportunity. Hot Wheels was a bright spot, with Vehicles gross billings surging 20%, but weakness in Dolls and a declining Infant and Preschool segment weighed on results. Looking ahead, Mattel guided 2026 adjusted EPS to $1.18-$1.30, acknowledging that roughly $150 million in strategic investments, including a digital gaming push through its newly acquired Mattel163 studio, will pressure near-term profitability before becoming self-funding in 2027.
Key Takeaways
- • Hot Wheels drove strong Vehicles growth of 20% in Q4
- • Action Figures growth primarily tied to theatrical releases
- • International net sales grew 11% as reported in Q4
- • Market share gains in key categories globally
- • Cost savings program tracking ahead of 3-year $200 million target
MAT YoY Financials
Q4 2025 vs Q4 2024, source: SEC Filings
MAT Revenue by Segment
With YoY comparisons, source: SEC Filings
MAT Revenue by Geography
With YoY comparisons, source: SEC Filings
“We achieved strong topline growth in the fourth quarter and consumer demand was positive in every region for both the quarter and full year, but December gross billings in the U.S. ended up growing less than expected. Our international business was positive for the year and we gained market share in key categories globally.”
— Ynon Kreiz, Q4 2025 Earnings Press Release
MAT Earnings Trends
MAT vs Market 30 Day Price Reactions
30-day stock return vs benchmark after each earnings
MAT EPS Trend
Earnings per share: estimate vs actual
MAT Revenue Trend
Quarterly revenue: estimate vs actual
MAT Quarterly Results
5 quarters of earnings data
| Quarter | EPS Est. | EPS Act. | Surprise | Revenue | Rev. Surprise |
|---|---|---|---|---|---|
| Q1 26 BEAT | $-0.21 | $-0.20 | +4.12% | $862.2M | +6.58% |
| Q4 25 MISS FY | $0.55 | $0.39 | -28.82% | $1.77B | -3.71% |
| FY Full Year | $1.58 | $1.41 | -10.55% | $5.35B | -1.33% |
| Q3 25 MISS | $1.06 | $0.89 | -15.93% | $1.74B | -5.50% |
| Q2 25 BEAT | $0.16 | $0.16 | +1.98% | $1.02B | -3.23% |
| Q1 25 BEAT | $-0.10 | $-0.03 | +70.44% | $826.6M | +4.44% |