Based in Denver, Colorado, The Simply Good Foods Company is a key player in the food and beverage sector, offering a wide range of snacks and meal replacements. Known for its popular Atkins and Quest brands, the company specializes in protein bars, shakes, and various sweet and salty treats. Additionally, it offers confectionery delights under the Atkins Endulge brand, including peanut butter cups and chocolatey candies. Its products are widely available across mass merchandise, grocery, club stores, and online platforms, catering to a diverse consumer base seeking nutritious options.