Vera Bradley Inc

Vera Bradley, Inc. is a designer of women's handbags, luggage and other travel items, fashion and home accessories, and unique gifts. Founded in 1982, the brand is known for its innovative designs, iconic patterns, and brilliant colors. The company operates through two reportable segments: Direct and Indirect. The Direct segment includes sales through Vera Bradley Full-Line and Outlet stores in the United States, its e-commerce websites (verabradley.com, verabradleyoutlet.com, and international.verabradley.com), and direct-to-consumer marketplaces. The Indirect segment consists of sales to approximately 1,200 specialty retail locations throughout the United States, select department stores, national accounts, and third-party inventory liquidators, as well as royalties from licensing agreements. The company previously owned the Pura Vida brand, which has since been divested. Vera Bradley is currently undergoing a multi-pillar transformation focused on stabilizing the business and returning to sustainable growth and profitability, with emphasis on rebuilding its wholesale business and strengthening direct-to-consumer channels. Updated Sep 15, 2026