Columbia Sportswear Company

Columbia Sportswear Company designs, sources, markets and distributes outdoor, active and lifestyle apparel, footwear, accessories and equipment. Its brands are Columbia, SOREL, prAna and Mountain Hardwear, sold in 122 countries.

**Brands:** The Columbia brand generates the large majority of sales. The company's two product categories are apparel, accessories and equipment, and footwear.

**Channels:** Products are sold through wholesale (retailers and international distributors) and direct-to-consumer. DTC includes brick-and-mortar outlet and branded stores (169 U.S. stores at Q3 2026) and e-commerce sites.

**Regions:** The company reports sales across the United States, Latin America and Asia Pacific (including Japan, China, Korea and distributors), Europe, Middle East and Africa (Europe-direct and distributors), and Canada.

**Strategy:** The company is running a multi-year ACCELERATE Growth Strategy to elevate the Columbia brand and attract younger, more active consumers. Elements include the 'Engineered for Whatever' brand platform, a relaunched Columbia.com, and five strategic pillars: trail, warmth, PFG, outdoor lifestyle and footwear.

**2026 context:** Results have been affected by U.S. tariffs and related IEEPA tariff refunds, as well as accommodations to factory partners. The company returns capital through dividends and share repurchases. Updated Oct 29, 2026