Consumer Electronics

From The Omniscient Idiot Files: Amazon E-Book Share To Drop By Two-Thirds

Amazon’s (NASDAQ:AMZN) share of the e-book market will go from 90% to 35% over the next five years. At least that is what Credit Suisse analyst Spencer Wang claims, according to The Wall Street Journal. Wang may work at an…

By Douglas A. McIntyre
Published February 17, 2010, 8:22pm ET · 1 min read

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Amazon’s (NASDAQ:AMZN) share of the e-book market will go from 90% to 35% over the next five years. At least that is what Credit Suisse analyst Spencer Wang claims, according to The Wall Street Journal.

Wang may work at an investment bank, but his guess about what will happen to the e-book marketplace a half a decade from now is no better than anyone else’s.

The argument for the market share loss depends on Amazon being forced to increase e-book prices due to pressure from publishers, the  success of Google’s (NASDAQ:GOOG) digital book initiative, and strong sales of the Apple (NASDAQ:AAPL) iPad. There are, of course, some analysts who believe that the iPad will be a flop.

One thing is certain. Five years from now,  Amazon will have somewhere between 0% and 100% of the e-reader market.

Douglas A. McIntyre

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Douglas A. McIntyre

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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