Apple Might Be Delaying New Features for Its Next Major Update

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By Chris Lange Updated Published
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Apple Might Be Delaying New Features for Its Next Major Update

© courtesy of Apple Inc.

Apple Inc. (NASDAQ: AAPL) previously announced that it would be updating its iOS to accommodate for consumer concerns about security and its battery life. However, this does not appear to be the case now, as Axios has reported that Apple is delaying some of these features to next year.

So far it’s been reported that a number of features are being pushed back into 2019, including a refresh of the home screen and in-car user interfaces, as well as improvements to core apps like mail and updates to the picture-taking.

What made the cut for this year are new features including improvements to augmented reality, digital health and parental controls. At the same time, Apple is prioritizing work to make its iPhones more responsive and less prone to cause customer support issues.

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According to Axios:

While a renewed focus on quality and performance might ease some outside criticism, some inside the team question whether the approach will actual lead to higher quality. Plus, customers tend to pay for features more than security and reliability, which are tough to assess at the time of purchase.

Looking ahead, we can expect Apple to release its major iOS update once a year in the fall, along with a new generation of iPhones.

Shares of Apple were last seen down over 1% at $165.34 on Tuesday, with a consensus analyst price target of $189.48 and a 52-week range of $120.62 to $180.10.

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Photo of Chris Lange
About the Author Chris Lange →

Chris Lange is a writer for 24/7 Wall St., based in Houston. He has covered financial markets over the past decade with an emphasis on healthcare, tech, and IPOs. During this time, he has published thousands of articles with insightful analysis across these complex fields. Currently, Lange's focus is on military and geopolitical topics.

Lange's work has been quoted or mentioned in Forbes, The New York Times, Business Insider, USA Today, MSN, Yahoo, The Verge, Vice, The Intelligencer, Quartz, Nasdaq, The Motley Fool, Fox Business, International Business Times, The Street, Seeking Alpha, Barron’s, Benzinga, and many other major publications.

A graduate of Southwestern University in Georgetown, Texas, Lange majored in business with a particular focus on investments. He has previous experience in the banking industry and startups.

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