Amazon.com Inc. (NASDAQ: AMZN) in its quest for total world domination has now released a line of high-quality skincare products that offer solutions for various skin types and feature ingredients with proven effectiveness.
The collection has 12 different items, including everything from retinol moisturizer to vitamin C serums, to help customers address common skincare concerns like acne, the appearance of fine lines and wrinkles, dark spots, dehydration, dullness and more.
The firm was quick to note that all Belei products are free of parabens, phthalates, sulfates and fragrance, and they are not tested on animals. Also, Belei product bottles are made of post-consumer recycled resin and carton packaging is 100% recyclable.
Kara Trousdale, head of Beauty for Private Brands on Amazon, commented:
Our goal is to help customers spend less time and money searching for the right skincare solutions. We took a simple, no-nonsense approach when creating Belei, developing products with ingredients that are both proven to deliver results and also offer customers great value for the quality.
Shares of Amazon were last seen at $1,773.67, in a 52-week range of $1,307.00 to $2,050.50. The consensus price target is $2080.05.