Nothing compared to the negative press News Corp (NYSE: NWS) has gotten in the last three days as its The News of The World is accused of tapping the phone of a dead girl and erasing messages in a full mailbox to leave room for more.
The Flame Index started as a research tool in 2008 at the NY Innovation Design Lab (nyidlab). It was used as a general metric to evaluate companies and their risk in the media. Publicly traded Fortune 500 companies are used as a measure to calculate an overall market of negative news and the companies are ranked within that market.
|Rank||Company||Ticker||Score||Change in Rank||Comments|
|3||News Corp.||NWSA||52.659||+585||One of its UK paper, The News of the World, hacks dead girl’s phone|
|4||National Oilwell Varco||NOV||45.259||+252||Buys Ameron International for $772 million|
|7||ConocoPhillips||COP||34.577||+553||Oil leaks hurt China output|
|18||KeyCorp||KEY||25.337||+382||New debt card cap will cost $60 million.|
|21||Novartis||NVS||24.63||+557||Russian police search its offices|
|27||Quest Diagnostics||DGX||23.777||+497||UK competitor say Quest overcharged government by $1 billion|
|35||Pfizer||PFE||22.07||+462||Drug Lyrica does well in Japanese tests|
|38||eBay||EBAY||21.805||+636||UK Twitter account hit by hackers|
|42||Autodesk||ADSK||21.379||+508||Large exposure to EU economic slowdown|
|43||Kellogg||K||21.349||+367||More concern and agri-product costs are up|
Data and ranking provided by the Flame Index.