The 24/7 Wall St./Flame Index: Companies With The Worst News (July 7)

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Nothing compared to the negative press News Corp (NYSE: NWS) has gotten in the last three days as its The News of The World is accused of tapping the phone of a dead girl and erasing messages in a full mailbox to leave room for more.

The Flame Index started as a research tool in 2008 at the NY Innovation Design Lab (nyidlab). It was used as a general metric to evaluate companies and their risk in the media. Publicly traded Fortune 500 companies are used as a measure to calculate an overall market of negative news and the companies are ranked within that market.

Rank Company Ticker Score Change in Rank Comments
3 News Corp. NWSA 52.659 +585  One of its UK paper, The News of the World, hacks dead girl’s phone
4 National Oilwell Varco NOV 45.259 +252  Buys Ameron International for $772 million
7 ConocoPhillips COP 34.577 +553  Oil leaks hurt China output
18 KeyCorp KEY 25.337 +382  New debt card cap will cost $60 million.
21 Novartis NVS 24.63 +557  Russian police search its offices
27 Quest Diagnostics DGX 23.777 +497  UK competitor say Quest overcharged government by $1 billion
35 Pfizer PFE 22.07 +462 Drug Lyrica does well in Japanese tests
38 eBay EBAY 21.805 +636  UK Twitter account hit by hackers
42 Autodesk ADSK 21.379 +508  Large exposure to EU economic slowdown
43 Kellogg K 21.349 +367  More concern and agri-product costs are up

Data and ranking provided by the Flame Index.