Facebook Audience Disappoints

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By Douglas A. McIntyre Published

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Comscore released its list of the 50 largest US websites for March based on unique visitors. The top of the list has not changed. Google (NASDAQ: GOOG) sites are still in first place with almost 190 million unique visitors. Microsoft (NASDAQ: MSFT) sites are in second place with 179 million followed closely by Yahoo! (NASDAQ: YHOO).

Two things stand out. The first is that Facebook’s rise has slowed considerably. It is still well behind the leaders with its 159 million visitors. There have been concerns ahead of Facebook’s IPO that both its audience and revenue growth have slowed. The Comscore data tends to prove that, at least about its visitors. The other number that stands out is Yahoo!’s which is particularly large. That size is some proof that, if the portal company can be better managed, it has enough online heft to be more successful.

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About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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