Top Analyst Upgrades and Downgrades: Amazon, Facebook, Google, Netflix, Twitter, Disney and More

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This story has been updated to reflect late-day moves.

It is Thursday and stocks are mixed, again trying to find direction for the day. The bull market has continued in 2014, but investors now routinely hear that the bull market has become more of a stock picker’s market. 24/7 Wall St. reviews dozens of analyst research reports each morning of the week, hunting for new research ideas for our readers. Some of the analyst calls cover stocks to buy, but some cover stocks to sell or stocks to avoid.

AFTERNOON UPDATE: Barclays scored the best and worst call of the day, at least by our count. The “lame call of the day” was Netflix, Inc. (NASDAQ: NFLX) being started as Underweight and with a $420 price target. Netflix’s prior close was $444.21, and was at $439.44 in late Thursday trading. The King Kong return for analyst calls go to Twitter, Inc. (NASDAQ: TWTR) – also from the same Barclays analyst call. The firm gave it an Overweight rating and $46 price target. After closing at $39.46 on Wednesday, the late Thursday trading was up 6% to $41.81.

These were Thursday’s top analyst upgrades, downgrades and initiations from Wall Street firms.

Amazon.com Inc. (NASDAQ: AMZN) was started with an Equal Weight rating and given a $330 price target (versus a $327.44 close) at Barclays.

CBS Corp. (NYSE: CBS) was started with a Buy rating and was given a $72 price target (versus a $58.84 close) at Jefferies after a huge post-Aereo rally the prior day.

eBay Inc. (NASDAQ: EBAY) was started with an Equal Weight rating and given a $54 target (versus a $49.32 close) at Barclays.

Facebook Inc. (NASDAQ: FB) was started as Overweight and given a $78 price target (versus a $67.44 close) at Barclays.

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Gannett Co. Inc. (NYSE: GCI) was started as Buy at Jefferies after a post-Aereo rally the prior day.

Google Inc. (NASDAQ: GOOG) was started with an Overweight rating and given a $650 price target (versus a $578.65 close) at Barclays.