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Friday's Top Analyst Upgrades and Downgrades: Activision, Adobe, American Airlines, Electronic Arts, Harley-Davidson, Kraft Heinz, Skillz and More

MediaAlpha Inc. (NYSE: MAX): JPMorgan raised its Neutral rating to Overweight and has a $50 price target. The consensus target is up at $60, but Thursday’s last trade was at $34.50 a share.

Ovintiv Inc. (NYSE: OVV): Wolfe Research upgraded the stock to Outperform from Peer Perform and has a $30 price target. The consensus target is $27.98, and the stock closed Thursday at $21.96.

Silicon Laboratories Inc. (NASDAQ: SLAB): KeyBanc Capital Markets upgraded it from Sector Weight to Overweight with a $185 price target. The lower consensus target is $160.50, and Thursday’s close was at $144.65 per share.

Skechers USA Inc. (NYSE: SKX): Along with its upgrade to Overweight from Equal Weight, Morgan Stanley raised the price target to $56. The consensus target is $46.64. The shares closed Thursday at $44.51 but were up almost 10% in the premarket after first-quarter earnings and revenues beat Wall Street estimates.

Skillz Inc. (NASDAQ: SKLZ): Jefferies started coverage with a Hold rating and a $17 price target. The consensus target is a much higher $28.71, and the stock was last seen on Thursday at $16.57. The shares traded almost 8% higher in premarket action.

Warner Music Group Corp. (NYSE: WMG): Jefferies initiated it with a Hold rating and a $39 price target. The consensus target is $40.07. Thursday’s last trade was posted at $37.37 a share.


Digital ad growth for the first quarter was very solid, and the big winners were the large-cap internet leaders that dominate the space. Three top stocks are excellent holdings for long-term aggressive growth investors looking for exposure but who want to stay with tried-and-true leaders.

In addition, see why Goldman Sachs is slashing price targets on electric vehicle makers, and check out the shakeup at an ARK Invest exchange-traded fund.

Thursday’s early top analyst upgrades and downgrades included AutoNation, Coinbase, Energy Transfer, First Solar, Ford, Okta, Pioneer Natural Resources and Planet Fitness. Analyst calls seen later in the day were on Alphabet, Baker Hughes, Chipotle Mexican Grill, Electronic Arts and more.