Is AWS Worth More Than All Of Amazon?

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By Douglas A. McIntyre Published

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Is AWS Worth More Than All Of Amazon?

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Of Amazon’s (NASDAQ: AMZN | MSFT Price Prediction) $717 billion in revenue last year, $128 billion came from AWS. Amazon’s e-commerce business grew at about 8%. The AWS revenue growth was 20%.

A more telling number is that, out of Amazon’s $80 billion in operating income, 56% came from AWS. Fundamentally, these are two different businesses.

AWS is the largest cloud computing business in the world. By some measures, its market share is about 29%. Microsoft (NASDAQ: MSFT) Azure accounts for 23% of the market, placing it in second place.

The leap of faith regarding the AWS valuation is whether AI will accelerate its growth at a faster pace than it is today, and whether this will apply directly to AWS. AWS’s numbers will also depend on substantial capital expenditures, which over the next two years could amount to nearly half a trillion. (E-Commerce said it would use AI, but primarily for logistics and personnel management.)

To go further, one aspect of AWS’s value proposition is the extent to which it is regarded as an AI pure-play. OpenAI is valued at $830 billion. Its revenue last year was about $20 billion. That is a 42x ratio. Applied to AWS, the figure would be as high as about $5.4 trillion. Since it would be difficult to establish that AWS is a pure-play AI, the multiple will be well below that. At half that multiple or 21x, AWS would be worth $2.6 trillion. (This AWS multiple could be calculated differently by different analyses. It also does not allow for capex.)

On the other side of the valuation formula is the fact that e-commerce revenue-to-market-capitalization ratios are approximately 4x, based on eBay’s (NASDAQ: EBAY) numbers. Amazon’s e-commerce business would be worth $2.4 trillion based on this calculation.

These analyses show that, together, the two pieces of Amazon are worth $5 trillion. ($2.6 plus $2.4) That number exceeds Nvidia’s (NASDAQ: NVDA), which is ranked No. 1 in the world by market capitalization.

AWS and Amazon should probably be separated as public companies because the businesses have less and less in common each year. This is true for revenue growth, margins, and capital expenditure. For investors, it makes decisions about shareholding more straightforward. At the end of the day, however, each is worth more than the market currently values them and the entire company.

Photo of Douglas A. McIntyre
About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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