Consumer Staples Are Up Almost 20% While the S&P 500 Struggles. Retirees Are Paying Attention.

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By Austin Smith Published
Consumer Staples Are Up Almost 20% While the S&P 500 Struggles. Retirees Are Paying Attention.

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Consumer sentiment has been sitting in recessionary territory for months, with the University of Michigan’s index at 56.4 as of January 2026 and the S&P 500 up just 0.81% year-to-date. That combination is exactly the environment where defensive funds like KXI have historically demonstrated their characteristics.

What KXI Is Actually Built to Do

KXI tracks a global index of companies selling things people buy regardless of economic conditions: food, beverages, household products, and tobacco. The fund holds roughly 55% of its identifiable holdings in international names, including Nestlé, Unilever, and Diageo, giving it exposure outside the US that its domestic counterpart Consumer Staples Select Sector SPDR Fund (NYSEARCA:XLP) doesn’t offer.

The two largest positions — Walmart (NYSE:WMT | WMT Price Prediction) at 9.94% and Costco (NASDAQ:COST) at 9.22% — are retailers that have consistently grown earnings through economic cycles, anchoring the portfolio in businesses with demonstrated resilience. KXI yields 2.27% with a 0.39% expense ratio, with distributions paid semi-annually.

Does the Defense Actually Hold?

iShares Global Consumer Staples ETF (NYSEARCA:KXI) has meaningfully outpaced the S&P 500 over the past year — returning 18.07% versus the index’s 15.11% — while taking on less volatility, a pattern consistent with how defensive funds behave when consumer sentiment is depressed.

That outperformance reflects the earnings durability of KXI’s largest holdings. Walmart has been gaining grocery market share and expanding internationally, with Q4 FY26 revenue up 5.6% year-over-year. Costco’s 89.7% membership renewal rate signals the kind of sticky consumer loyalty that holds up in downturns. Coca-Cola’s 63-year dividend growth streak reflects the pricing power that makes consumer staples a historically consistent income source.

Three Tradeoffs Worth Understanding

The international exposure that differentiates KXI from XLP also introduces currency risk. Coca-Cola, PepsiCo, Procter & Gamble, and Philip Morris all flagged foreign exchange headwinds in their most recent earnings, and a strengthening dollar can quietly erode returns even when underlying businesses perform well.

KXI carries roughly 12.5% in tobacco stocks, including Philip Morris, Altria, British American Tobacco, and Japan Tobacco. These positions pay high dividends and have been strong performers, but ESG-focused investors will find KXI incompatible with ethical screens. Altria and Philip Morris both carry high dividend yields, reflecting their classification as income-oriented holdings rather than growth positions.

The fund’s 0.39% expense ratio is nearly five times XLP’s 0.08%. Over a long time horizon, that difference compounds meaningfully. The tobacco holdings, higher expense ratio, and international diversification are key structural differences between KXI and XLP that investors and their advisors may consider when evaluating which fund aligns with their portfolio goals.

Contact [email protected] for any questions or corrections.

Photo of Austin Smith, PhD, MD, CFA
About the Author Austin Smith, PhD, MD, CFA →

Austin Smith is a financial publisher with over two decades of experience as an investor, analyst, and advisor. He covers stocks, ETFs, Artificial intelligence and personal finance for 24/7 Wall St. Previously, he spent over a decade at The Motley Fool as a senior editor for Fool.com, portfolio advisor for Millionacres, and launched The Ascent to help reader take control of their personal finances.

His work has been featured on Fool.com, NPR, CNBC, USA Today, Yahoo Finance, MSN, AOL, Marketwatch, and many other publications. He is as an advisor to private companies, and co-hosts The AI Investor Podcast with Eric Bleeker. 

When not looking for investment opportunities, he can be found skiing, running, or playing soccer with his children. Learn more about Austin's investment approach here.

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