This Could Cut Tesla’s Stock Price By 70%

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By Douglas A. McIntyre Published

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This Could Cut Tesla’s Stock Price By 70%

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What if Tesla (NASDAQ: TSLA | TSLA Price Prediction) is primarily a car company?

After months of being beaten down in Europe, Tesla’s sales are making a comeback, where both competition and Elon Musk’s political stances had hurt it last year. In February, EU sales jumped 29% to 13,740. However, it lagged rival BYD, which saw sales increase 185% to 15,438 for the month.

Questions remain about whether Tesla can reverse its falling EV sales. It continues to struggle in China, the world’s largest EV market, where dozens of EV brands compete. In the US, the entire EV industry has been hurt by the end of the $7,500 tax credit for EV purchases, which expired on September 30. However, Tesla may be fortunate that the companies that tried to take its market share in America have largely retreated from the business and taken large write-offs. This includes Ford  (NYSE: F) and GM (NYSE: GM). (A large inventory of used Teslas in the US could undermine sales of its new vehicles.)

Tesla’s market cap does not rely primarily on its EV sales, and that may harm investors sooner rather than later.

Tesla’s Robotaxi has been accident-prone. Additionally, several accidents involving its legacy cars have caused injuries. Therefore, there are questions about the safety of the design of some vehicles. Google’s Waymo has challenged Tesla with its own self-driving vehicles, and, in China, a company called WeRide is a rival.  And, its Opimus robot may never become mainstream at all. It has competitors as well. This includes Agility Robotics (Digit) and Boston Dynamics (Atlas).

Suppose Tesla’s value became more dependent on car sales because some of its new initiatives faltered? Elon Musk says these initiatives are the cornerstone of its market cap.

So, what if Tesla turns out to be primarily an EV company? Its current market cap is $1.43 trillion. The market cap of BYD, the world’s largest EV company, is $144 billion. Toyota, the world’s largest car company by unit sales, has a market cap of $274 billion. This means if the market views Tesla primarily as a car company, its market cap would crater.

It is hard to find anyone who will make the case for a major Tesla market-cap reset today. It is worth noting, however, that its stock price has not done much better than the S&P 500 over the last five years. The S&P is up 66% over the period. Tesla shares are up 84% over that period. It has had two major downturns along the way, the first in early 2023 and the second in March and April next year.

Investors have been patient as Musk has made his robot, AI, and self-driving cars. If one or more of them fail, his argument begins to erode.

Photo of Douglas A. McIntyre
About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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