Housing Stocks Are in Depression Mode. Whirlpool Down 81%, Lennar Crashed 54% While the S&P 500 Soars.

Photo of Jeremy Phillips
By Jeremy Phillips Published

Quick Read

  • Whirlpool (WHR) reported a 9.6% revenue decline with North America EBIT cratering 96% to $6 million and suspended its dividend to focus on $900 million in debt reduction. Lennar (LEN) saw Q1 revenue drop 13% year over year with gross margin on home sales collapsing to 15.2% from 18.7%, while Pool Corporation (POOL) beat earnings expectations with EPS of $1.45 but discretionary new-pool installs remain depressed due to lack of home turnover.

  • High mortgage rates and frozen home transaction volume are crushing housing suppliers even as home prices in major metros stay stable and the broader S&P 500 reaches fresh highs.

  • The analyst who called NVIDIA in 2010 just named his top 10 stocks and Lennar wasn't one of them. Get them here FREE.

This post may contain links from our sponsors and affiliates, and Flywheel Publishing may receive compensation for actions taken through them.
Housing Stocks Are in Depression Mode. Whirlpool Down 81%, Lennar Crashed 54% While the S&P 500 Soars.

© BsWei / Shutterstock.com

The S&P 500 is at fresh highs while a giant chunk of the real economy sits in a deep freeze. On a recent episode of The Compound and Friends, Michael Batnick and Josh Brown spent a segment unpacking why housing-adjacent stocks have collapsed even as home prices across major metros stay stable. The distinction matters: this is a transaction volume problem, with home prices in major metros holding steady.

“The fact that the economy has been as resilient as it is, the fact that the stock market and spending has been what it is, despite the fact that one of the actual largest parts of the economy is in a depression… is remarkable,” Batnick said. Brown framed the supplier pain directly: “These companies that are suppliers to the housing market, they need turnover. They need more buying and selling.”

University of Michigan consumer sentiment sits at 53.3, recessionary territory, while the 10-year Treasury yield is back to 4.4%, keeping mortgage rates punishing. Meanwhile, SPY is up 27% over the past year.

The damage, stock by stock

Whirlpool (NYSE:WHR | WHR Price Prediction) is the poster child. Down 81% over five years, the appliance maker just reported a 9.6% revenue decline and North America EBIT cratering 96% to $6 million. CEO Marc Bitzer called it “recession-level industry decline,” and the company suspended its dividend to focus on over $900 million in debt reduction. See the Q1 release.

Lennar (NYSE:LEN) fell from $185 in summer 2024 to $85. Q1 revenue was $6.62 billion, down 13% year over year, with gross margin on home sales collapsing to 15.2% from 18.7%. CEO Stuart Miller pointed to “high mortgage rates, constrained affordability, cautious consumer sentiment, and geopolitical uncertainty.”

Pool Corporation (NASDAQ:POOL), down 55%, actually beat in Q1, with EPS of $1.45 versus $1.35 expected. Maintenance demand holds up. Discretionary new-pool installs, which require home turnover, do not.

Zillow Group (NASDAQ:Z) crashed from $90 to $39 despite a clever pivot. Rentals revenue grew 42% to $183 million and multifamily jumped 57%, but listings clicks depend on people moving.

Home Depot (NYSE:HD) is the most resilient of the bunch, down only 15% over the past year. Ted Decker said “consumer uncertainty and continued pressure in housing are disproportionately impacting home improvement demand.”

Value setup or value trap

You’d want to own this group if you believe existing home sales volume unfreezes as mortgage rates drift lower. You’d avoid it if you think transactions stay frozen through 2027. Watch the 10-year yield and turnover data. Until Americans start moving again, the suppliers stay stuck, no matter what the S&P 500 does.

Photo of Jeremy Phillips
About the Author Jeremy Phillips →

I've been writing about stocks and personal finance for 20+ years. I believe all great companies are tech companies in the long run, and I invest accordingly.

Featured Reads

Our top personal finance-related articles today. Your wallet will thank you later.

Continue Reading

Top Gaining Stocks

F Vol: 78,871,843
ON Vol: 8,525,837
ENPH Vol: 5,730,291
AKAM Vol: 2,847,195
FSLR Vol: 1,150,314

Top Losing Stocks

CTRA Vol: 73,319,495
FDS Vol: 304,786
ACN Vol: 3,811,207
CEG Vol: 3,423,743
TECH Vol: 1,240,188