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Live: Will Nike Crush Q1 Earnings Tonight After a 2% Intraday Pop?

By Thomas Richmond · Updated Oct 1, 2:27pm ET · Published Oct 1, 2:26pm ET

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This live blog is being updated by Thomas Richmond, a 24/7 Wall St. contributor. Simply stay on this page, and new updates will appear below automatically.

We expect Nike to release Q1 earnings shortly after 4:15 p.m. ET.

Nike's Q1 Earnings Are Tonight. Here’s What Investors Need to Watch

Nike heads into fiscal Q1 earnings with little room for error. Management guided for revenue to fall by a low- to mid-single-digit percentage, while Wall Street expects roughly $11.3 billion in sales and $0.44 per share in earnings.

Last quarter, Nike’s Q4 gross margin jumped 890 basis points to 49.2%, but almost all of that improvement came from a roughly 900-basis-point tariff refund benefit.

This quarter should give investors a much clearer view of whether the company’s underlying turnaround is actually improving profitability.

Greater China revenue fell sharply last quarter, and current estimates call for another 12.6% decline in Q1.

With Nike shares already reflecting considerable skepticism about the turnaround, clean margin improvement and signs of stabilization in China could be among the most important factors to watch tonight, besides the EPS number.

This article is updated throughout the trading day. Check back for more.

Full Coverage

The story so far

Nike (NYSE:NKE | NKE Price Prediction) is expected to report fiscal Q1 2027 results today at 4:15 PM ET after the bell. Shares trade at $35.99, down 42.01% year-to-date.

NKE price target

Tariff Windfall Last Quarter Masked a Shrinking Top Line

In Nike’s fiscal Q4 report last quarter, on June 30, Nike posted $0.72 in EPS, mostly driven by a one-time IEEPA tariff recovery of $986 million. Without the recovery, EPS came in at $0.20, and gross margin was 40.2%, down 10 basis points.

Nike Direct fell 9%, and Nike Digital dropped 12%, while wholesale grew 1%. Nike’s CEO Elliott Hill has called fiscal 2026 a rebuild year under the Win Now plan, which moved about 8,000 employees into teams organized by sport. Running grew at double-digit rates for five consecutive quarters, but Sportswear and Jordan Streetwear are still struggling.

Consensus Estimates

Metric Q1 FY2027 Estimate YoY Change FY 2027 Estimate FY 2028 Estimate
Revenue $11.32B -3.38% $45.46B $47.03B
EPS $0.4411 -9.98% $1.6781 $2.1286

Analysts expect both revenue and earnings to fall from the year-ago quarter, matching management’s guidance. Fiscal 2027 EPS consensus has dropped from $1.82 90 days ago, with five down revisions in the past 30 days. The fiscal 2028 estimate assumes the turnaround picks up next year.

NKE analyst ratings

What I’m Watching Tonight: Margins, Wholesale and China

Here are some of the biggest things I’m watching when Nike reports tonight:

  1. Gross margin: Management guided Q1 gross margin to be slightly positive, assuming tariffs of 10% through July and 15% after that. The key question is whether fewer discounts and a tighter supply chain offset the higher tariff rate.
  2. North America wholesale: This channel grew 10% last quarter, and sales growth at Foot Locker turned positive for the first time in four years. Retail trends slowed in late April, so analysts will be watching what management says about sell-through.
  3. Greater China: Wholesale in the region fell 19%. Management said profitability will bottom out before sales do, so investors will be looking for proof that old inventory is being cleared.
  4. World Cup spending: Demand creation spending is set to grow at a high-single-digit rate on World Cup investment. Nike sold 2.5 times as many national-team kits as it did at the same point in the 2022 World Cup.
  5. Leadership and guidance: CFO Matt Friend is leaving after nearly 18 years, and Nike is holding an Investor Day on November 16th and 17th. Management already warned that Q2 revenue will slow from Q1.
NKE earnings explorer

Earnings History

Quarter EPS Surprise Day-of Move 1-Day Move 7-Day Move 30-Day Move
FQ4 2026 +465.59% -1.04% +4.9% +4.48% +1.61%
FQ3 2026 +24.25% -15.51% -0.99% -1.41% -3.45%
FQ2 2026 +41.9% -10.54% -2.54% +4.26% +10.78%
FQ1 2026 +84.49% +6.41% +0.5% -6.89% -12.95%

On average, over the past year, shares reacted by 0.11% in the seven days following earnings.

Contact [email protected] for any questions or corrections.

Thomas Richmond

Thomas Richmond is a financial writer and content strategist with 5+ years of experience covering stocks and financial markets. He has published over 500 articles focused on individual stock analysis, helping investors better understand business fundamentals, stock valuations, and long-term opportunities.

Thomas previously served as a Content Lead at TIKR, a stock research platform, where he helped scale the company’s blog to hundreds of articles per month and contributed to a weekly newsletter reaching more than 100,000 investors.

Outside of work, Thomas enjoys weight lifting and soccer.

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