Netflix Split Its Stock 10-for-1 One Year Ago, and $1,000 Invested Right After Is Now Worth $568
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Netflix (NASDAQ:NFLX | NFLX Price Prediction) split its stock 10-for-1, according to Yahoo Finance, and split-adjusted trading began on Monday, Nov. 17, 2025. Someone who put $1,000 in at that day’s split-adjusted close of $110.29 had $568 at the Nov. 12, 2026 close of $62.69. That’s a change of -43.16%, and as Netflix pays no dividend, there is no income to offset the drop.
A Cheaper Share Price Arrived Right Before a Rough Year
A stock split turns each share into several smaller ones. Each share costs less after, but the company’s total value remains the same. So the lower price tag left the company’s total valuation unchanged.
In December 2025, Netflix announced a cash-and-stock agreement to acquire Warner Bros. Discovery (NASDAQ:WBD) streaming and studio business at $27.75 per share. Warner Bros. Discovery terminated the agreement in February 2026 to pursue Paramount Skydance’s offer, and Netflix received a $2.80 billion termination fee in the first quarter. Advertising also ran behind plan, so the company has faced its fair share of challenges lately.
On Oct. 20, 2026, Netflix cut its 2026 ad revenue outlook to about $2.70 billion from about $3.00 billion. It also moved the ad tier’s launch in 15 new countries to March 2027. Greg Peters, co-CEO at the time of that call, said: “We are currently a bit behind our aggressive target for the year.” Netflix also cut roughly 1,000 jobs and named Peter Rice as its new content chief.
In the core business, Q3 revenue rose 11.8% to $12.87 billion, and operating margin reached 34.6%.
A $1,000 Stake From 10 Years Ago Grew to $5,529
1-Year Return
- Initial Investment: $1,000
- Current Value: $541.60
- Total Return: -45.84%
- S&P 500 (same period): $1,107.90 (10.79%)
5-Year Return
- Initial Investment: $1,000
- Current Value: $918.40
- Total Return: -8.16%
- Annualized Return: -1.69%
- S&P 500 (same period): $1,620.30 (62.03%)
10-Year Return
- Initial Investment: $1,000
- Current Value: $5,529.20
- Total Return: 452.92%
- Annualized Return: 18.65%
- S&P 500 (same period): $3,495.60 (249.56%)
Netflix beat the S&P 500 over 10 years and trailed it over one and five years. The split occurred close to the 52-week high of $115.25, and the stock now sits near its low of $61.39.
Valuation, Analyst Ratings and the 2027 Ad Rollout Ahead
Netflix’s earnings multiple sits around 23. Analysts give 7 strong-buy, 28 buy, 15 hold, and 1 sell ratings, with an average target of $84.76.
Results could improve if margins keep moving toward the 31.5% operating margin guided for 2026 and the ad tier scales in 2027. The remaining $22.3 billion buyback authorization would help in that case. Soft viewing growth remains a risk. The CFO said on the October call, “We want to grow view hours faster. We’re not satisfied.”
A split lowers the price of each share and leaves the value of the business unchanged, so that figure alone shows the per-share cost after the split.
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David Beren has been a Flywheel Publishing contributor since 2022. Writing for 24/7 Wall St. since 2023, David loves to write about topics of all shapes and sizes. As a technology expert, David focuses heavily on consumer electronics brands, automobiles, and general technology. He has previously written for LifeWire, formerly About.com. As a part-time freelance writer, David’s “day job” has been working on and leading social media for multiple Fortune 100 brands. David loves the flexibility of this field and its ability to reach customers exactly where they like to spend their time. Additionally, David previously published his own blog, TmoNews.com, which reached 3 million readers in its first year. In addition to freelance and social media work, David loves to spend time with his family and children and relive the glory days of video game consoles by playing any retro game console he can get his hands on.
