What’s the Hype About XRP and Should I Hold It Long-Term?

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By Sam Daodu Published

Quick Read

  • XRP settles cross-border payments in three to five seconds for a fraction of a cent, targeting a $150 trillion annual market still trapped in slow, costly rails, and that genuine utility is the core reason it has stayed a top-10 coin since 2014.

  • The catch is that Ripple and XRP aren't the same bet. Only about 40% of the institutions on Ripple's network use the token, and Ripple's own RLUSD stablecoin now handles much of the settlement work XRP was built for.

  • Exchange-available XRP has fallen from around 4 billion to under 1.5 billion in a single year, tightening supply, but Ripple's 36 billion escrow reserve still caps the upside.

  • Holding XRP long-term depends on demand. The price only reflects Ripple's wins if payment volume keeps flowing through the token and its narrow set of uses widens.

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What’s the Hype About XRP and Should I Hold It Long-Term?

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XRP (CRYPTO:XRP) has held a top-10 spot by market cap every year since 2014, a 13-year run that no crypto other than Bitcoin can match. A coin doesn’t survive that long, through bear markets and the SEC lawsuit, without a strong reason to exist. 

For XRP, that reason is the one its holders always point to, that banks use XRP to move money across borders, giving the token a real-world purpose most coins can only promise. That belief is what keeps them holding through every crash without flinching.

And it holds up. XRP has a rare and genuinely useful job, acting as the bridge asset inside Ripple’s cross-border payment network. But there is a catch. That utility and the XRP price don’t seem to be connecting. XRP is vital to Ripple’s plumbing, the network keeps winning and expanding, yet the price barely reflects any of it. So, should you hold XRP for the long term?

What XRP Is Built to Do

Ripple price increase XRP

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A cross-border bank transfer the old way can take days to arrive and carries steep fees. XRP settles the same transfer in three to five seconds, for a fraction of a cent. That is the reason XRP exists, and the market it targets is enormous, with more than $150 trillion moving across borders every year on a system that is still slow and costly.

XRP closes that gap by freeing up cash that would otherwise be stuck. To move money abroad instantly today, a payment firm has to keep large amounts of cash pre-loaded in bank accounts around the world, so the money just waits there in case a transfer comes through. 

But XRP removes that need. The firm converts its local currency into XRP, moves it across the ledger in seconds, and converts it into the destination currency at the other end. The cash that used to be frozen in overseas accounts is suddenly free to use, and that is a genuine improvement worth paying for.

Ripple has already built this into a working payment network that spans more than 300 institutions in over 80 countries and has processed over $100 billion in total volume, moving money through live corridors into places like Mexico, the Philippines, and Japan. 

The average XRP payment has also been growing, which is a sign that the users are increasingly banks and treasuries moving large sums rather than people sending $50 home. Firms don’t route that kind of money through a network they don’t trust, so XRP does something almost nothing else in crypto does, at a scale that genuinely matters.

Why Ripple’s Success Doesn’t Automatically Reach XRP

Ripple golden coin (XRP) Cryptocurrency. Ripple is a blockchain technology that acts as both a crypto currency and a digital payment network for financial transactions

Printexstar / Shutterstock.com

Ripple the company and XRP the token are not the same thing, and a bank can use almost everything Ripple offers without ever touching the coin. Only about 40% of the institutions on Ripple’s network actually use XRP to settle payments. The rest use its messaging and payment rails without going near the token.

Ripple also gives them a way around using XRP, with its own stablecoin, RLUSD, now handling a growing share of the settlement work XRP was built for, letting institutions move money without the price swings of a volatile asset. When JPMorgan, Mastercard, and Ondo ran a live cross-border settlement on the XRP Ledger in May, the transfer settled in RLUSD, and XRP only covered the tiny network fee. So, the ledger got the business done, but the token barely did anything significant.

Even where XRP is used, the demand behind it is narrower than expected. Most of that demand is bunched into a small number of payment corridors. These are the specific country-to-country routes money flows through, like the U.S. to Mexico or Japan to the Philippines. 

About 78% of the volume that runs through the coin moves through just six of these corridors, and roughly 67% of the institutions using XRP reach it through Ripple’s own products. The utility is genuine, but it is concentrated in a handful of trade routes and leans heavily on one company keeping the token in the middle of it all.

For anyone holding XRP, that is the distinction that matters. You are not holding a coin the entire banking world already runs on. You are holding one whose demand depends on a handful of busy corridors staying open, and on Ripple continuing to choose its own coin over its stablecoin. If a major corridor switches to RLUSD, or a market like Mexico changes its rules, demand for XRP takes a direct hit. That is the difference between betting on Ripple and betting on XRP.

What Would Make XRP Worth Holding?

Hands of male trader holding Ripple XRP cryptocurrency token, investing in stock market to exchange it while trading using pc from home. Selective focus

BAZA Production / Shutterstock.com

There are two vital things that would decide whether XRP is worth holding for years. Demand for the token has to grow, and its supply has to keep tightening. One of those is still an open question, while the other is already moving in holders’ favor.

The demand is the difficult one. For XRP to be worth more, its uses have to widen beyond the few corridors it runs on today, and Ripple has to keep choosing XRP over its own RLUSD stablecoin as the network grows. Neither is guaranteed, and that is the part still being decided.

Supply is the second factor. The amount of XRP available on exchanges has fallen from around 4 billion to under 1.5 billion in a single year, as holders pull coins into long-term storage. XRP ETFs also hold more than 700 million between them, and companies are starting to put XRP on their balance sheets as a treasury asset. Fewer coins available to trade means that when demand does grow, there is less supply to absorb it, so the price moves higher.

But there’s a catch, as Ripple still controls about 36 billion XRP in escrow, which is more than a third of every coin that will ever exist, and it releases up to a billion each month. It locks most of that back up, but the releases keep coming. So supply is tightening where it counts, on the exchanges, while a far larger reserve waits in the background. So, the balance only tips a holder’s way if the demand shows up to meet it.

Should You Hold XRP Long-Term?

XRP is worth holding for the long term only if the token stays essential to Ripple’s growth, instead of going along for the ride. The hype is earned, because the utility is genuine. XRP does something almost nothing else in crypto does, at a scale that matters. But the price only reflects Ripple’s wins if the token captures the value those wins create, and right now it captures only a slice. 

For that to change, payment volume has to keep flowing through XRP rather than RLUSD, and its uses have to widen beyond the handful of corridors it runs on today. If that happens, the shrinking supply and rising demand would eventually start impacting the price. If it doesn’t, XRP keeps doing the work while the price barely moves, and that’s the reality the coin is living with now.

So the utility was never the question, it’s whether the XRP price reflects the work it does in Ripple’s payment network.

Contact [email protected] for any questions or corrections.

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About the Author Sam Daodu →

Sam Daodu is a crypto analyst who's spent nearly a decade making blockchain understandable—no easy task when most whitepapers read like fever dreams. He writes for 24/7 Wall St., covering Bitcoin, altcoins, and crypto market analysis for investors. Before crypto, he was a tech writer (back when explaining "the cloud" was peak innovation). Since 2018, he's written for CoinTelegraph, Yahoo Finance, The Block, Cryptonews, Zypto, Rain, and more—basically anywhere people want crypto news without the headache. Sam runs MacLabs Marketing, a content agency for crypto brands tired of sounding like AI wrote their website. He also publishes free crypto education on his site for Web3 enthusiasts who think "gas fees" is a typo. When he's not writing or staring at charts, Sam's either: - Watching anime (currently convinced One Piece has better tokenomics than most altcoins) - At the gym sculpting himself into a Greek god - Listening to the music your mum warned you only bad boys listen to Connect: LinkedIn | Email | MacLabs Marketing

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