Nintendo's Next Wii Strategy for Investors

Stock Tickers: NTDOY, GME, MSFT, SNE, ERTS, ATVI, THQI, MWY, TTWO

It’s no secret that Nintendo (NTDOY) has kicked some major, well you know what, with the strong sales of its two gaming systems: The Wii and the handheld portable DS system, plus all of the game titles.  When you look at a stock rather than the products, you may ask yourself "What can they do to keep their momentum rolling?".  After all, the stock in the US alone has more than doubled.  What got it here?

The sales got it where it is and NPD’s data was released Thursday showing that Nintendo took the top two spots in hardware, accounting for more than 760,000 units sold.  The Wii sold 338,000 units, compared to 155,000 Xbox 360 units from Microsoft (MSFT) and only 82,000 PS3 units from Sony (SNE).  Nintendo also took four of the top five game titles.  Total video game sales between software and hardware showed a 49% gain in May.  That is up from April’s 20% gain, both numbers being year over year.  These NPD numbers helped GameStop (GME) rally 5% on Friday.  Some video game title makers rose as well on the NPD data, even though some may actually have lost sales because of strong Wii sales: Electronic Arts (ERTS) +2.9%, THQ Interactive (THQI) rose 1.1%; Negative on the day: Activision (ATVI) saw a -0.9% drop and take-Two (TTWO) saw a 1.5% drop; Midway Games -0.5%.  Sony is considering a price cut to the PS3 to bump its market share.

Nintendo is a public company, but only ‘barely’ if you are a US investor.  Nintendo Co. LTD does have ADR’s, but the shares trade on the perpetually hated Pink Sheets under the ticker "NTDOY."  Go ask anyone that is Not in the financial markets for a living that invests in and trades stocks "Have you ever bought a pink sheet stock?".  There is probably a 90% chance they will not have, and there is probably a 50% chance they won’t even know what it means.  If they do, they probably will only get a 1-day old quote for the stock.

Video games are now bigger than movies as far as entertainment money is spent and it isn’t just teenagers.  Your’s truly is an Xbox 360 owner.  Most of the big video gaming companies are public.  The stock trades under the ticker "7974" on the Osaka Stock Exchange in Japan.  Shares are up 117% over the last year.   People would like to be able to invest in this but they don’t know how.  Too many US investors don’t even have the ability to buy shares on a foreign market.  Depending on what service you use, Nintendo has a $48 Billion market cap.

Nintendo might win over more investors if they would sell $1 Billion in ADR shares on either NASDAQ, NYSE, or AMEX.  If nothing else, the company would at least be able to make it possible for US investors to trade the stock.  This has been an ongoing thought and it has been puzzling for years.  The company might claim it doesn’t want the US regulation, but the truth is that most of the regulation in the US out of the SEC pertains to US-domiciled companies.  Sure, maybe once the NYSE or NASDAQ create their global kiretsu’s of an exchange hodge-podge then investors will have an easier time investing in Nintendo if they want to.  Would this guarantee a higher stock price? No, of course it wouldn’t guarantee that.  But it would make the stock much more liquid and make the company more open to investors.  Until then………..

Jon C. Ogg
June 15, 2007

Jon Ogg can be reached at [email protected]; he does not own securities in the companies he covers.