For HALO 3, GameStop Aims To Out-Dork All Dorks (GME, MSFT, BBY)

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We have covered the launch of HALO 3 for Microsoft’s (NASDAQ:MSFT) Xbox 360 as one of the musts for gamers, and even covered how this would impact other gaming companies.  This will be a win for GameStop Corp. (NYSE:GME) and even for Best Buy (NYSE:BBY), although GameStop sounds like it is going to be out-dorking the dorks. 

GameStop will host “Finish the Fight” midnight events on Monday, September 24, 2007, at over 3,700 of its U.S. GameStop and EB Games stores for the long and highly-awaited launch of HALO 3.  This will include Halo trivia contests and Halo 2 challenges that will lead up to the first sale of the game at 12:01a.m. If a Halo trivia contest isn’t dorky, then what on earth is?  This sure sounds dorky to this 30-something dork.  Halo fans can also check out GameStop’s “Halo Store.”  Most participating GameStop and EB Games locations will begin their countdown to launch at 9:00 p.m. local time; however, customers are encouraged to contact their local store to confirm the exact time of the event.

Schools and tech support departments around the country are probably going to have very light attendance next Tuesday and Wednesday.  NPD showed a good grab in the August sales for Xbox.

Jon C. Ogg
September 18, 2007

Jon Ogg can be reached at; he does not own securities in the companies he covers.