Another Strong Month For Video Game Sales (NTDOY, MSFT, ERTS, TTWO)

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NPD has its data out for the month of August showing another massive month in video game sales.  Game titles and hardware showed roughly a 46% combined gain over August 2006.

The Nintendo (NASDAQ/PK:NTDOY) Wii still took the lead with over 400,000 consoles selling.  The negative part of this is that this represents a 5% sequential decline from July.  And the other downside is that Wii-nies won’t be playing Halo 3 in less than two weeks like every Xbox 360 owner will be.

The Xbox 360 from Microsoft (NASDAQ:MSFT) sold over 276,000 consoles in August after announcing price cuts.  The Xbox 360 crowd is obviously looking forward to this Halo 3 record breaking launch, because even early last month it came out that Halo 3 had pre-sold over 1 million copies of its blockbuster game.

Take-Two Interactive (NASDAQ:TTWO) also won out with its BioShock game title selling 491,000 units.  Shares of TTWO are indicated higher pre-market.  Electronic Arts (NASDAQ:ERTS) Madden NFL 2008 sold 897,000 units.

While the comparables for year over year from 2007 compared to 2006 are strong, you know this is going to set a huge benchmark for 2008 that will be tough to show this same sort of growth.

Jon C. Ogg
September 14, 2007