Forget $300 Million Already…Halo 3 Will See $500 Million Very Soon (MSFT, GME, ERTS, TTWO)

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By Douglas A. McIntyre Updated Published

Microsoft (NASDAQ:MSFT) has generated over $300 million in sales from Halo 3 titles in the first week alone, with $59.95 of that being from me.  There were more than 1.7 million copies pre-ordered, which broke its own record-breaking release of Halo 2 sales and beat the record sales set for Spider-Man 3 and of Harry Potter movies.  Video games surpassed movies in annual sales in recent years.  If you’ve ever played ANY of the Halo games you’ll know why. 

It seems that there are somewhere in the vicinity of 12 million or more Xbox 360 units on the marketplace.  When you include the Xbox 360 console sales for the upcoming holiday season and say that all titles will be the cheap $59.95 version you can see where this can quite easily generate $500 million in sales with less than 10 million copies sold.  There are always lagging sales and these Halo 3 sales will continue.  We haven’t even gotten the release for Halo 3 on PC yet, although several game store managers are not even sure if it will come for PC’s.  We think it will by late 2008, but that’s speculation.  The question isn’t IF Halo 3 hits $500 million.  It’s just how quick it happens that is a question.

If you would like to read the full official story from Microsoft you can see it on the site here.
24/7 Wall St.’s Views on Halo 3:

Jon C. Ogg
October 4, 2007

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About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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