NetFlix (NFLX) Flanks Its Competition Again

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By Douglas A. McIntyre Updated Published
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NetFlix (NFLX) is making another move to keep it ahead of rivals including Amazon (AMZN) and Blockbusters. It will adding its video-on-demand service to the Microsoft (MSFT) Window Media software. According to CNET, “For Netflix, the partnership offers the Web’s No.1 video rental service the chance to reach scores of of Vista users.”

Although Vista sales have been disappointing for Microsoft, it is still the most-used PC operating system after Windows XP. NetFlix will now have the opportunity to market its video streaming services to millions of potential customers.

Many analysts have speculated that VOD products from cable companies and new competitors including Amazon would sharply erode NetFlix’s market share. That has not happened and the Microsoft deal provides insurance that it can hold its lead in video rentals well into the future.

Douglas A. McIntyre

Photo of Douglas A. McIntyre
About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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