What Starbucks (SBUX) Could Learn From McDonald’s (MCD)
McDonald’s (MCD) credited much of its same store improvement to it co-promotion with animated hit movie "Shrek III". The fast food chain said global sales at stores open over a year were up 8.7%. In the US, where the company…
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McDonald’s (MCD) credited much of its same store improvement to it co-promotion with animated hit movie "Shrek III". The fast food chain said global sales at stores open over a year were up 8.7%. In the US, where the company has higher market penetration, sales rose 7.4% over last year.
There is a lesson in this for Starbucks (SBUX). While a food and coffee chain visited by adults is not likley to benefit from and association with a children’s movie like "Shrek", that still leaves a number of movies, song artists, and product launches.
What would be wrong with giving out a free "Ocean’s 13" Blackjack card deck with every purchase over $10? Maybe Starbucks could use another movie promotion like the "You’ve Got Mail" movie with Tom Hanks and Meg Ryan, which was openly referred to and thought of as a Starbucks and AOL promotional film.
Douglas A. McIntyre
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Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.
McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.
His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.
A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.
TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.
McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.
