McDonald’s (MCD) credited much of its same store improvement to it co-promotion with animated hit movie "Shrek III". The fast food chain said global sales at stores open over a year were up 8.7%. In the US, where the company has higher market penetration, sales rose 7.4% over last year.
There is a lesson in this for Starbucks (SBUX). While a food and coffee chain visited by adults is not likley to benefit from and association with a children’s movie like "Shrek", that still leaves a number of movies, song artists, and product launches.
What would be wrong with giving out a free "Ocean’s 13" Blackjack card deck with every purchase over $10? Maybe Starbucks could use another movie promotion like the "You’ve Got Mail" movie with Tom Hanks and Meg Ryan, which was openly referred to and thought of as a Starbucks and AOL promotional film.
Douglas A. McIntyre
Sponsored: Want to Retire Early? Start Here
Want retirement to come a few years earlier than you’d planned? Orare you ready to retire now, but want an extra set of eyes on your finances?
Now you can speak with up to 3 financial experts in your area for FREE. By simply clicking here you can begin to match with financial professionals who can help you build your plan to retire early. And the best part? The first conversation with them is free.
Click here to match with up to 3 financial pros who would be excited to help you make financial decisions.
Thank you for reading! Have some feedback for us?
Contact the 24/7 Wall St. editorial team.
Editors' Picks
