PepsiCo’s (NYSE:PEP) Gatorade unit has signed a collaboration with golf megastar Tiger Woods to develop Tiger-inspired sports performance beverages for athletes at all levels.
Tiger said in the release, “Gatorade has been part of my game plan for years, whether I’m training or competing, so this is an ideal match…. That’s why I wanted to partner with them. I’m eager to launch my first signature product in a few months and look forward to developing additional sports performance beverages with Gatorade in the coming years.”
The first product, Gatorade Tiger, is a Gatorade Thirst Quencher subline that will be launched in March 2008. Financial terms of the licensing deal were not disclosed, but even if Tiger doesn’t need the cash you can bet your assets he got a major payday on this.
Gatorade Tiger will be available in three new and refreshing flavors inspired and selected by Woods (cherry blend, citrus blend & grape) and will be packaged in a new 500 ML bottle and a 32 oz. bottle. Gatorade Tiger will be the same scientifically proven formula of Gatorade Thirst Quencher.
Jon C. Ogg
October 16, 2007
Smart Investors Are Quietly Loading Up on These “Dividend Legends” (Sponsored)
If you want your portfolio to pay you cash like clockwork, it’s time to stop blindly following conventional wisdom like relying on Dividend Aristocrats. There’s a better option, and we want to show you. We’re offering a brand-new report on 2 stocks we believe offer the rare combination of a high dividend yield and significant stock appreciation upside. If you’re tired of feeling one step behind in this market, this free report is a must-read for you.
Click here to download your FREE copy of “2 Dividend Legends to Hold Forever” and start improving your portfolio today.
Thank you for reading! Have some feedback for us?
Contact the 24/7 Wall St. editorial team.
Editors' Picks
