Tiger Woods has been the dominating news force over the last week. It has been such a distraction that we have even worried that this would take everyone’s eyes and ears off of the key issues happening in Washington D.C. and around the world. And now the business angles are starting to emerge, with an outcome you might have suspected. It appears that PepsiCo (NYSE: PEP) the first brand partnership being changed. Reports are out that Pepsi’s Gatorade unit is dropping the Tiger-inspired drink called “Focus.”
CNBC reported this, but there was a small report that this had effectively been decided even before Tiger’s wreck started this whole Tiger-everything media storm. This whole media storm over Tiger’s affairs and transgressions certainly did not leave much help for the brand.
PepsiCo is the first of the major brand-partnerships to change, and it remains unknown how other Tiger brands from other advertising partnerships will play out. The company’s product description subsite describes Gatorade Tiger as follows: “with athletes in mind, helping them to be as mentally tough as they are physically. With (ingredients)… this formula helps focus your mind AND your body by providing hydration, energy, and theanine.” It seems that this beverage does not help with driving.
This is our first Tiger article in the mess he has created or gotten into. Frankly, it has been difficult NOT To cover this topic. Other companies with key partnership deals with Tiger are Accenture plc (NYSE: ACN), American Express Company (NYSE: AXP), Electronic Arts Inc. (NASDAQ: ERTS) for Tiger Woods PGA Tour 10, and Nike Inc. (NYSE: NKE). This is starting to add up to a major brand issue, and you can imagine the entertainment factor throughout this.
The saga continues.
Jon C. Ogg
December 8, 2009
Smart Investors Are Quietly Loading Up on These “Dividend Legends” (Sponsored)
If you want your portfolio to pay you cash like clockwork, it’s time to stop blindly following conventional wisdom like relying on Dividend Aristocrats. There’s a better option, and we want to show you. We’re offering a brand-new report on 2 stocks we believe offer the rare combination of a high dividend yield and significant stock appreciation upside. If you’re tired of feeling one step behind in this market, this free report is a must-read for you.
Click here to download your FREE copy of “2 Dividend Legends to Hold Forever” and start improving your portfolio today.
Thank you for reading! Have some feedback for us?
Contact the 24/7 Wall St. editorial team.
Editors' Picks
