> Market share: 61.5%/26.9%
> Industry: soda
> Competition: PepsiCo
Sprite is the number one soft drink in China, with 26.9% market share, according to recent data from Nielsen. Sprite’s manufacturer, Coca-Cola (NYSE: KO), holds a total 61.5% share of the soda market. It is followed by PepsiCo (NYSE: PEP), which has 29%, according to London-based researcher Euromonitor International. Coca-Cola currently has more than 40 factories in China, and it plans to invest $4 billion in bottling plants and delivery trucks over the next three years, according to Bloomberg.
7. Procter & Gamble
> Market share: 55% (all P&G hair care)
> Industry: Hair care
> Competition: Unilever (NYSE: UL)
Consumer goods company Procter & Gamble (NYSE: PG) has a firm grasp on 55% of China’s market for hair care products, including shampoos and conditioners, according to China Daily. Its best-selling product is Head & Shoulders. “Last year,” the paper reports, “P&G announced it would invest at least $1 billion in China over the next five years and also launched an innovation center in Beijing with an investment of $80 million.” There is huge potential for growth in China. As of 2009, per capita spending on hair care products in China was only $1.79 a year, according to Datamonitor Industry Market Research. Research firm RNCOS says the hair care market is expected to grow at a compound annual growth rate of 15.5% by 2013. P&G may not realize its maximum potential profits for some time, however. Another China Daily article states that the “Chinese government has asked P&G and Unilever to delay their raising prices in China, because Beijing is determined to keep soaring consumer prices under control.”
> Market share: 14.9%
> Industry: semiconductor
> Competition: Samsung, Hynix
Intel (NASDAQ: INTC) is the world’s largest semiconductor chip maker by revenue. China accounts for more than one-third of the world semiconductor market. It therefore makes sense that Intel is the leading semiconductor supplier for China. According to PwC, Intel had 14.9% market share as of 2010. In that year alone, Intel made nearly $20 billion in revenue in China. This was an increase of more than 26% from 2009, when the company was also the market leader. For the second quarter of 2011, PC shipments in China grew to 18.5 million, according to IDC, surpassing the U.S. for the first time.
> Market share: 70%
> Industry: coffee
> Competition: McDonald’s, Pacific Coffee, Dunkin’ Brands (NASDAQ: DNKN)
Starbucks (NASDAQ: SBUX) is the world’s largest coffee chain by sales. In China, the company has a nearly 70% market share, according to Euromonitor. Things are poised to get even better for the coffee company. “Coffee sales climbed 9% [in China] last year to 4.6 billion Yuan ($694 million),” the Wall Street Journal reports. Starbucks currently has 450 stores in mainland China and has plans to open a thousand more. In 2010, the company finalized an agreement with the Chinese province of Yunnan to establish its “first-ever coffee-bean farm in the world to cater to a rapidly growing population of coffee drinkers in China,” according to the Wall Street Journal.
> Market share: 51%
> Industry: tablets
> Competition: Lenovo, Samsung
While Apple effectively has zero presence in China’s operating system market, its smartphone market share is not bad — fourth in the country, according to Reuters. But the company really shines in China’s tablet market. According to consulting firm iResearch, Apple’s iPad has a market share of 51%. Lenovo and Samsung are in second and third place, with 13.8% and 9.8%, respectively. A whopping 80% of consumers who are considering buying a tablet say their first choice is an iPad, reported TabTimes. According to Apple, the company’s China sales for the quarter ended June 2011 increased six times from the same period the year before.
Douglas A. McIntyre, Charles B. Stockdale