Special Report

Beers Americans No Longer Drink

Source: walmart.com

3. Bud Light Lime
> Sales change (2010-2015): -35.8%
> Barrels shipped in 2015: 1.1 million
> Parent company: Anheuser-Busch InBev

Introduced in the Spring of 2008, Bud Light Lime is less than two years away from its 10th year anniversary. An initial success, Anheuser-Busch sold over a million barrels of the brew in its first summer. A boon for Anheuser-Busch, some estimates suggest the vast majority of those choosing Bud Light Lime were either poached from other brands or were new beer drinkers.

For now, it appears the lime-flavored light beer has lost some of its appeal. Anheuser-Busch reported a 35.8% decline in shipments of Bud Light Lime in the last five years.

Source: walmart.com

2. Milwaukee’s Best Light
> Sales change (2010-2015): -39.2%
> Barrels shipped in 2015: 790,000
> Parent company: Molson Coors Brewing Company

Though the beer won a silver medal in its category during the 2006 Great American Beer Festival, Milwaukee’s Best Light is quickly losing favor among American beer drinkers. As recently as five years ago, Americans consumed some 1.3 million barrels of the light beer. Last year, 790,000 barrels were enough to quench Americans’ thirst for the brew.

Milwaukee’s Best Light is several years older than its higher alcohol content offshoot Milwaukee’s Best Ice. Shipments of the more potent ice beer have remained relatively steady since 2010. Molson Coors shipped nearly 1.4 million barrels of Ice for American consumption last year, a 2.3% increase from five years prior.

Source: twitter.com

1. Miller Genuine Draft
> Sales change (2010-2015): -54.7%
> Barrels shipped in 2015: 850,000
> Parent company: Molson Coors Brewing Company

No major beer brand recorded a steeper drop in total shipments in the last five years than Miller Genuine Draft. Americans drank over a million fewer barrels of MGD in 2015 than they did in 2010, continuing a long-term trend of decline for the brand. In the late 1990s, MGD ran an ad touting itself as a “macro brew,” in an unsubtle jab to the burgeoning craft beer industry. The surging popularity of micro brews is largely to blame for MGD’s decline.

Likely a result of declining sales, a Molson Coors-owned brewery in Eden, North Carolina, the birthplace of Miller Genuine Draft, closed down earlier this year. The company was the third largest private employer in the county at the time.

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