50 Most Valuable Brands in the World

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25. Disney
> 2019 brand value: $46 billion
> 2018-2019 brand value change: +40.4%
> Sector: Media
> Country: United States

Disney has been on a streak following the company’s acquisitions of Marvel Entertainment (2009) and Lucasfilm (2012). This year, Disney snatched up Twenty-First Century Fox assets, is expanding into streaming video, and has a slew of Star Wars and Avatar films in the works.

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24. T (Deutsche Telekom)
> 2019 brand value: $46 billion
> 2018-2019 brand value change: +15.2%
> Sector: Telecoms
> Country: Germany

One of the world’s largest telecommunications companies is on a campaign to gain adequate access to 5G high-speed Wi-Fi spectrum currently being auctioned in Germany. In the United States, Deutsche Telekom’s T-Mobile unit is wrangling with U.S. regulators over its bid to acquire rival Sprint.

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23. Taobao
> 2019 brand value: $47 billion
> 2018-2019 brand value change: +0.0%
> Sector: Tech
> Country: China

Alibaba Group’s consumer-to-consumer online marketplace is the world’s largest by gross merchandise value (yes, it is bigger than Amazon.com’s online marketplace). But it has drawn ire from the U.S. Trade Representative in recent years for facilitating the sale of counterfeit goods.

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22. Home Depot
> 2019 brand value: $47 billion
> 2018-2019 brand value change: +39.4%
> Sector: Retail
> Country: United States

The world’s largest home-improvement retailer by market capitalization has been on a winning streak in recent years, riding the post-Great Recession recovery of the U.S. housing market. The Atlanta-based company is currently aggressively working to unify its online and brick-and-mortar operations.

Source: GM Stock Films / Getty Images

21. Tencent (QQ)
> 2019 brand value: $50 billion
> 2018-2019 brand value change: +21.9%
> Sector: Tech
> Country: China

Chinese internet behemoth Tencent Holdings has been forming ties with traditional industries to diversify away from its main business in computer gaming. The company recently announced it would build industrial internet infrastructure for State Grid of China electric utility.