Special Report

Worst Car Brands of 2019

Source: Courtesy of Volvo Car Corporation

4. Volvo
> 2019 Sales: 50,120
> J.D. Power overall quality score: 6 out of 10
> Consumer Reports brand score: 63 out of 100

Volvo fares very well in one component of our index, customer satisfaction, with an ACSI score of 85, the highest among all brands ranked. However, Volvo scored poorly in every other measure considered. Consumer Reports recommended none of the four new Volvo models it tested. A recent study by J.D. Power on brand loyalty found that just one in three Volvo owners chose to buy another Volvo, the third worst loyalty among luxury brands.

Source: Courtesy of FCA US

3. Fiat
> 2019 Sales: 5,103
> J.D. Power overall quality score: 9 out of 10
> Consumer Reports brand score: 44 out of 100

Fiat’s attempt to enter into the U.S. market may prove to be a failed experiment. Poor reviews and terrible sales may spell the brand’s eventual departure from American shores. Fiat’s overall Consumer Reports score of 44 is tied for the lowest among all brands. Fiat’s sales are so low that the brand sold less than 1,000 units in June 2019 in the United States.

Source: Courtesy of Jaguar Land Rover North America

2. Jaguar
> 2019 Sales: 16,282
> J.D. Power overall quality score: 5 out of 10
> Consumer Reports brand score: 44 out of 100

Two Tata Motors brands take up the two worst positions on this list. The first is the British brand Jaguar, which received a score of just 5 out of 10 in the J.D. Power quality survey, and a 44 in the Consumer Reports brand report card, each the lowest score awarded to any car brand. Jaguar had the most reported problems per 100 vehicles in J.D. Power’s Initial Quality Survey, at 130, compared to an industry average of 93.

Source: Courtesy of Jaguar Land Rover North America

1. Land Rover
> 2019 Sales: 46,123
> J.D. Power overall quality score: 5 out of 10
> Consumer Reports brand score: 48 out of 100

Land Rover, another Tata Motors brand, ranks as the worst car brand in 2019, receiving industry-lowest scores of 5 out of 10 in the J.D. Power quality survey and its dependability survey as well. Of the five new Land Rover models tested in Consumer Reports’ most recent brand reliability rankings, none received a recommendation from the ratings agency.

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