Special Report

Car Brands With the Most and Least Loyal Customers


To determine the car brands with the most and least loyal customers, 24/7 Wall St. reviewed J.D. Power data on the share of drivers who bought or leased a vehicle from the same brand as their previous one. The study used data from June 2018 through May 2019 and includes all model years traded in. Car sales data comes from GoodCarBadCar and is for 2019 through June.

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