Special Report

Car Brands With the Most and Least Loyal Customers

Most Loyal Customers

Source: Tim Boyle / Getty Images

10. Hyundai
> Loyalty pct.: 44.8%
> 2019 sales (first 6 months): 333,328
> 2018 sales (first 6 months): 327,785 (+1.7%)
> Overall quality score: 10 out of 10

Hyundai drivers are among the most willing to stay with the brand when in the market for a new ride. It is one of just three car brands to receive a 10 out of 10 in overall quality from J.D. Power. Of the 10 models it tested, Consumer Reports recommended seven, one of the highest rates among manufacturers.

Source: Scott Olson / Getty Images

9. Nissan
> Loyalty pct.: 45.8%
> 2019 sales (first 6 months): 653,978
> 2018 sales (first 6 months): 708,525 (-7.7%)
> Overall quality score: 9 out of 10

Despite generally positive reviews and one of the higher rates of customer loyalty from its drivers, Nissan’s sales are slipping. The Japanese auto brand sold roughly 50,000 fewer vehicles in the first half of 2019 than in the same period in 2018, a drop of 7.7%. This decline in sales is ongoing, as Nissan’s sales dipped by more than 4% in 2018’s first half as compared to the same period of 2017.

Source: Rob Foldy / Getty Images

8. Lexus
> Loyalty pct.: 47.6%
> 2019 sales (first 6 months): 135,735
> 2018 sales (first 6 months): 134,994 (+0.6%)
> Overall quality score: 9 out of 10

Toyota’s luxury brand Lexus has among the most loyal customers and, at least by one metric, the most satisfied. The American Consumer Satisfaction Index gave Lexus an 85, its highest grade among all auto industry brands. Lexus vehicles consistently receive high marks for their dependability and reliability.

Source: Courtesy of Chevrolet

7. Chevrolet
> Loyalty pct.: 49.0%
> 2019 sales (first 6 months): 938,626
> 2018 sales (first 6 months): 1,002,638 (-6.4%)
> Overall quality score: 9 out of 10

Though Chevrolet sales declined by 6.4% in the first half of 2019, it still sold nearly 1 million vehicles during the period and remained one of the biggest auto manufacturers in America. It seems that Chevy has been able to keep its drivers relatively satisfied, as nearly half of all of its drivers who sought a new car in the last year returned to the brand. The features and controls installed in Chevrolet vehicles scored a perfect 10 out of 10 in J.D. Power’s report for both their dependability and overall quality.

Source: Justin Sullivan / Getty Images

6. Kia
> Loyalty pct.: 49.4%
> 2019 sales (first 6 months): 304,844
> 2018 sales (first 6 months): 293,563 (+3.8%)
> Overall quality score: 10 out of 10

Nearly half of all Kia drivers in the market for a new vehicle in the last year got another Kia. The company’s sales are on the upswing, likely due in part to the glowing reviews its vehicles receive. Kia was one of just three auto brands to be awarded a 10 out of 10 overall quality rating from J.D. Power.

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