Special Report

100 Most Valuable Brands in the World

Photo by Tim Boyle / Getty Images

Having a strong brand recognition can help sell products or services. But certain brands have become much more than that — they have become so ubiquitous that they are an integral part of the lives of millions worldwide.

It can be hard to precisely measure the full value of a high quality brand, but it goes far beyond just a familiar logo and the product or service. Companies spend enormous amounts of money, time, and energy to ensure their brands are not just well known, but also well liked, and therefore more profitable.

24/7 Wall St. reviewed Interbrand’s Best Global Brands report for 2018 to determine the most valuable brands in the world. Interbrand, a brand consultant group, evaluates global brands based on a range of factors, including how well a brand is known, how well it is regarded, and how much it contributes to the parent company’s financial success. Revenue figures represent the most recent fiscal year reported. We converted some revenue figures from foreign companies into U.S. dollars. The exchange rate is as of Oct. 7, 2019.

To maintain a strong brand, companies must offer high-quality products and good customer service while also avoiding misconduct and scandals that could drive customers elsewhere. Wells Fargo was recently caught creating fake bank accounts and enrolling customers in programs they did not sign up for. The scandal, which unfolded over several years, contributed to a 12% drop in the bank’s second quarter profits in 2018. These are America’s most hated companies.

The most valuable brands represent a wide array of different products and services like food and drinks, luxury goods, cars, and financial services. It is tech companies, however, that have emerged as the dominant sector, representing each of the top four brands, as well as five of the top 10 most valuable brands in the world. Companies are racing to make the next big breakthroughs in technology, particularly AI, or artificial intelligence. The companies that can most efficiently create machines that will automatically take care of jobs that used to require hours of manual labor will have businesses lining up for their services. These are the companies leading the AI revolution.

Click here to see the 100 most valuable brands in the world

Source: Sandra Mu / Getty Images

100. Subaru
> Brand value: $4.2 billion
> 1-year change in value: N/A
> Parent company: Subaru Corporation
> Parent company revenue: $31.8 billion
> Industry: Automotive

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Source: Sean Gallup / Getty Images

99. Nintendo
> Brand value: $4.7 billion
> 1-year change in value: N/A
> Parent company: Nintendo Co., Ltd
> Parent company revenue: $10.9 billion
> Industry: Electronics

Source: Photo by E. Charbonneau / WireImage for Bragman Nyman Cafarelli

98. Hennessy
> Brand value: $4.7 billion
> 1-year change in value: N/A
> Parent company: LVMH Moet Hennessy Louis Vuitton SE
> Parent company revenue: $51.4 billion
> Industry: Alcohol

Source: Guido De Bortoli / Getty Images

97. Johnnie Walker
> Brand value: $4.7 billion
> 1-year change in value: +7%
> Parent company: Diageo Plc
> Parent company revenue: $23.8 billion
> Industry: Alcohol

96. Sprite
> Brand value: $4.7 billion
> 1-year change in value: -2%
> Parent company: The Coca-Cola Company
> Parent company revenue: $31.9 billion
> Industry: Beverages

Source: Franco Origlia / Getty Images

95. Prada
> Brand value: $4.8 billion
> 1-year change in value: +2%
> Parent company: PRADA S.P.A.
> Parent company revenue: $3.5 billion
> Industry: Luxury

Source: Getty Images / Getty Images

94. Burberry
> Brand value: $5.0 billion
> 1-year change in value: -3%
> Parent company: Burberry Group plc
> Parent company revenue: $3.3 billion
> Industry: Luxury

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Source: Scott Olson / Getty Images

93. Harley-Davidson
> Brand value: $5.2 billion
> 1-year change in value: -9%
> Parent company: Harley-Davidson, Inc.
> Parent company revenue: $5.8 billion
> Industry: Automotive

Source: Spencer Platt / Getty Images

92. Spotify
> Brand value: $5.2 billion
> 1-year change in value: N/A
> Parent company: Spotify Technology S.A.
> Parent company revenue: $5.8 billion
> Industry: Media

91. Dior
> Brand value: $5.2 billion
> 1-year change in value: +14%
> Parent company: Arnault Family Group
> Parent company revenue: $51.4 billion
> Industry: Luxury

Source: Courtesy of miniusa.com

90. MINI
> Brand value: $5.3 billion
> 1-year change in value: +3%
> Parent company: Bayerische Motoren Werke AG (BMW Group)
> Parent company revenue: $107.0 billion
> Industry: Automotive

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Source: Justin Sullivan / Getty Images

89. Shell
> Brand value: $5.3 billion
> 1-year change in value: +9%
> Parent company: Royal Dutch Shell plc
> Parent company revenue: $388.4 billion
> Industry: Energy

Source: Mark Hirsch / Getty Images

88. John Deere
> Brand value: $5.4 billion
> 1-year change in value: +12%
> Parent company: Deere & Company
> Parent company revenue: $37.4 billion
> Industry: Diversified

Source: Getty Images / Getty Images

87. Heineken
> Brand value: $5.4 billion
> 1-year change in value: +4%
> Parent company: Heineken Holding N.V.
> Parent company revenue: $24.7 billion
> Industry: Alcohol

Source: Justin Sullivan / Getty Images

86. KFC
> Brand value: $5.5 billion
> 1-year change in value: +3%
> Parent company: Yum! Brands, Inc.
> Parent company revenue: $5.7 billion
> Industry: Restaurants

Source: Scott Olson / Getty Images

85. Corona
> Brand value: $5.5 billion
> 1-year change in value: +16%
> Parent company: Constellation Brands, Inc.
> Parent company revenue: $8.1 billion
> Industry: Alcohol

Source: Stephen Lovekin / Getty Images

84. Jack Daniel’s
> Brand value: $5.6 billion
> 1-year change in value: +6%
> Parent company: Brown-Forman Corporation
> Parent company revenue: $3.3 billion
> Industry: Alcohol

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Source: Chris Hondros / Getty Images

83. Tiffany & Co.
> Brand value: $5.6 billion
> 1-year change in value: +5%
> Parent company: Tiffany & Co.
> Parent company revenue: $4.4 billion
> Industry: Luxury

Source: Scott Olson / Getty Images

82. Caterpillar
> Brand value: $5.7 billion
> 1-year change in value: +18%
> Parent company: Caterpillar Inc.
> Parent company revenue: $54.7 billion
> Industry: Diversified

Source: Photo by Luis Ascui / Discovery Channel via Getty Images

81. Discovery
> Brand value: $5.8 billion
> 1-year change in value: +6%
> Parent company: Discovery, Inc.
> Parent company revenue: $10.6 billion
> Industry: Media

Source: Harold Cunningham / Getty Images

80. Ferrari
> Brand value: $5.8 billion
> 1-year change in value: +18%
> Parent company: Ferrari N.V.
> Parent company revenue: $3.8 billion
> Industry: Automotive

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Source: Sean Gallup / Getty Images

79. DHL
> Brand value: $5.9 billion
> 1-year change in value: +3%
> Parent company: Deutsche Post DHL Group
> Parent company revenue: $67.6 billion
> Industry: Logistics

Source: Courtesy of landroverusa.com

78. Land Rover
> Brand value: $6.2 billion
> 1-year change in value: +2%
> Parent company: Jaguar Land Rover Automotive PLC
> Parent company revenue: $29.8 billion
> Industry: Automotive

Source: Chris Hondros / Getty Images

77. Johnson & Johnson
> Brand value: $6.2 billion
> 1-year change in value: +3%
> Parent company: Johnson & Johnson
> Parent company revenue: $81.6 billion
> Industry: Fast-moving consumer goods

Source: David Becker / Getty Images

76. Panasonic
> Brand value: $6.3 billion
> 1-year change in value: +5%
> Parent company: Panasonic Corporation
> Parent company revenue: $74.5 billion
> Industry: Electronics

Source: Jerod Harris / Getty Images for i.amPULS

75. Salesforce.com
> Brand value: $6.4 billion
> 1-year change in value: +23%
> Parent company: salesforce.com, inc.
> Parent company revenue: $13.3 billion
> Industry: Business services

Source: Dan Kitwood / Getty Images

74. LEGO
> Brand value: $6.5 billion
> 1-year change in value: -7%
> Parent company: LEGO Group
> Parent company revenue: $5.3 billion
> Industry: Fast-moving consumer goods

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Source: Justin Sullivan / Getty Images

73. PayPal
> Brand value: $6.6 billion
> 1-year change in value: +22%
> Parent company: PayPal Holdings, Inc.
> Parent company revenue: $15.4 billion
> Industry: Financial services

Source: Justin Sullivan / Getty Images

72. FedEx
> Brand value: $6.9 billion
> 1-year change in value: +10%
> Parent company: FedEx Corporation
> Parent company revenue: $69.7 billion
> Industry: Logistics

Source: dogayusufdokdok / Getty Images

71. Kia
> Brand value: $6.9 billion
> 1-year change in value: +4%
> Parent company: Hyundai Motor Group
> Parent company revenue: $98.8 billion
> Industry: Automotive

Source: TARIK KIZILKAYA / Getty Images

70. Mastercard
> Brand value: $7.5 billion
> 1-year change in value: +19%
> Parent company: Mastercard Inc.
> Parent company revenue: $15.0 billion
> Industry: Financial services

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Source: Pablo Blazquez Dominguez / Getty Images

69. Banco Santander
> Brand value: $7.5 billion
> 1-year change in value: +13%
> Parent company: Banco Santander, S.A.
> Parent company revenue: $53.1 Billion
> Industry: Financial services

Source: Kevin Frayer / Getty Images

68. Huawei
> Brand value: $7.6 billion
> 1-year change in value: +14%
> Parent company: Huawei Investment & Holding Co., Ltd
> Parent company revenue: $100.9 billion
> Industry: Technology

Source: China Photos / Getty Images

67. Cartier
> Brand value: $7.6 billion
> 1-year change in value: +1%
> Parent company: Cie Financiere Richemont SA
> Parent company revenue: $15.4 billion
> Industry: Luxury

66. Netflix
> Brand value: $8.1 billion
> 1-year change in value: +45%
> Parent company: Netflix, Inc.
> Parent company revenue: $15.8 billion
> Industry: Media

Source: Justin Sullivan / Getty Images

65. Hewlett Packard Enterprise
> Brand value: $8.2 billion
> 1-year change in value: -9%
> Parent company: Hewlett Packard Enterprise Company
> Parent company revenue: $30.9 billion
> Industry: Business services

Source: Scott Olson / Getty Images

64. Colgate
> Brand value: $8.7 billion
> 1-year change in value: +4%
> Parent company: Colgate-Palmolive Company
> Parent company revenue: $15.5 billion
> Industry: Fast-moving consumer goods

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Source: Stephen Chernin / Getty Images

63. Morgan Stanley
> Brand value: $8.8 billion
> 1-year change in value: +7%
> Parent company: Morgan Stanley
> Parent company revenue: $40.1 billion
> Industry: Financial services

Source: Justin Sullivan / Getty Images

62. Nestlé
> Brand value: $8.9 billion
> 1-year change in value: +2%
> Parent company: Nestlé Group
> Parent company revenue: $91.9 billion
> Industry: Fast-moving consumer goods

Source: Justin Sullivan / Getty Images

61. Visa
> Brand value: $9.0 billion
> 1-year change in value: +15%
> Parent company: Visa Inc.
> Parent company revenue: $20.6 billion
> Industry: Financial services

Source: Wolterk / iStock

60. 3M
> Brand value: $9.1 billion
> 1-year change in value: +2%
> Parent company: 3M Company
> Parent company revenue: $32.7 billion
> Industry: Diversified

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Source: David Becker / Getty Images

59. Sony
> Brand value: $9.3 billion
> 1-year change in value: +10%
> Parent company: Sony Corporation
> Parent company revenue: $80.7 billion
> Industry: Electronics

58. Danone
> Brand value: $9.5 billion
> 1-year change in value: +2%
> Parent company: Group Danone
> Parent company revenue: $27.1 billion
> Industry: Fast-moving consumer goods

Source: Chung Sung-Jun / Getty Images

57. Starbucks
> Brand value: $9.6 billion
> 1-year change in value: +10%
> Parent company: Starbucks Corporation
> Parent company revenue: $24.7 billion
> Industry: Restaurants

Source: Lennart Preiss / Getty Images

56. Siemens
> Brand value: $10.1 billion
> 1-year change in value: +1%
> Parent company: Siemens Group
> Parent company revenue: $13.7 billion
> Industry: Diversified

55. Canon
> Brand value: $10.4 billion
> 1-year change in value: +6%
> Parent company: Canon Inc.
> Parent company revenue: $36.9 billion
> Industry: Electronics

Source: Justin Sullivan / Getty Images

54. HP
> Brand value: $10.4 billion
> 1-year change in value: +9%
> Parent company: Hewlett Packard Enterprise Company
> Parent company revenue: $30.8 billion
> Industry: Electronics

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Source: Getty Images / Getty Images

53. Kellogg’s
> Brand value: $10.6 billion
> 1-year change in value: -3%
> Parent company: Kellogg Company
> Parent company revenue: $13.5 billion
> Industry: Fast-moving consumer goods

Source: Sean Gallup / Getty Images

52. Porsche
> Brand value: $10.7 billion
> 1-year change in value: +6%
> Parent company: Volkswagen Group
> Parent company revenue: $259.0 billion
> Industry: Automotive

Source: Robert Giroux / Getty Images

51. Adobe
> Brand value: $10.7 billion
> 1-year change in value: +19%
> Parent company: Adobe Inc.
> Parent company revenue: $9.0 billion
> Industry: Business services

Source: Jonathan Leibson / Getty Images

50. adidas
> Brand value: $10.8 billion
> 1-year change in value: +17%
> Parent company: adidas AG
> Parent company revenue: $24.1 billion
> Industry: Sporting goods

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Source: Sean Gallup / Getty Images

49. Allianz
> Brand value: $10.8 billion
> 1-year change in value: +8%
> Parent company: Allianz SE
> Parent company revenue: $143.5 billion
> Industry: Financial services

Source: Gareth Cattermole / Getty Images

48. L’Oréal
> Brand value: $11.1 billion
> 1-year change in value: +4%
> Parent company: Nestlé Group
> Parent company revenue: $91.8 million
> Industry: Fast-moving consumer goods

Source: Photo by English Heritage / Heritage Images / Getty Images

47. AXA
> Brand value: $11.1 billion
> 1-year change in value: –%
> Parent company: AXA Equitable Holdings, Inc.
> Parent company revenue: $3.4 billion
> Industry: Financial services

Source: Matt Cardy / Getty Images

46. HSBC
> Brand value: $11.2 billion
> 1-year change in value: +6%
> Parent company: HSBC Holdings plc
> Parent company revenue: $53.9 billion
> Industry: Financial services

Source: carterdayne / Getty Images

45. Citi
> Brand value: $11.6 billion
> 1-year change in value: +9%
> Parent company: Citigroup Inc.
> Parent company revenue: $72.9 billion
> Industry: Financial services

Source: Mario Tama / Getty Images

44. Goldman Sachs
> Brand value: $11.8 billion
> 1-year change in value: +8%
> Parent company: The Goldman Sachs Group, Inc.
> Parent company revenue: $36.6 billion
> Industry: Financial services

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Source: Sean Gallup / Getty Images

43. Philips
> Brand value: $12.1 billion
> 1-year change in value: +5%
> Parent company: Koninklijke Philips N.V.
> Parent company revenue: $19.9 billion
> Industry: Electronics

Source: Sascha Schuermann / Getty Images

42. Audi
> Brand value: $12.2 billion
> 1-year change in value: +1%
> Parent company: Volkswagen AG
> Parent company revenue: $259.0 billion
> Industry: Automotive

Source: Alexander Koerner / Getty Images

41. Volkswagen
> Brand value: $12.2 billion
> 1-year change in value: +6%
> Parent company: Volkswagen AG
> Parent company revenue: $259.0 billion
> Industry: Automotive

Source: Junko Kimura / Getty Images

40. Nissan
> Brand value: $12.2 billion
> 1-year change in value: +6%
> Parent company: Nissan Motor Corporation
> Parent company revenue: $63.1 billion
> Industry: Automotive

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Source: Vittorio Zunino Celotto / Getty Images

39. Gucci
> Brand value: $12.9 billion
> 1-year change in value: +30%
> Parent company: Kering S.A.
> Parent company revenue: $15.0 billion
> Industry: Luxury

Source: Justin Sullivan / Getty Images

38. eBay
> Brand value: $13.0 billion
> 1-year change in value: -2%
> Parent company: eBay Inc.
> Parent company revenue: $10.7 billion
> Industry: Retail

Source: Drew Angerer / Getty Images

37. NESCAFÉ
> Brand value: $13.1 billion
> 1-year change in value: +3%
> Parent company: Nestle Group
> Parent company revenue: $91.8 million
> Industry: Beverages

Source: Tim Boyle / Getty Images

36. Hyundai
> Brand value: $13.5 billion
> 1-year change in value: +3%
> Parent company: Hyundai Motor Group
> Parent company revenue: $98.8 billion
> Industry: Automotive

Source: Carl Court / Getty Images

35. Ford
> Brand value: $14.0 billion
> 1-year change in value: +3%
> Parent company: Ford Motor Company
> Parent company revenue: $160.3 billion
> Industry: Automotive

Source: Michael Gray / Flickr

34. Accenture
> Brand value: $14.2 billion
> 1-year change in value: +14%
> Parent company: Accenture plc
> Parent company revenue: $39.6 billion
> Industry: Business services

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Source: Spencer Platt / Getty Images

33. Budweiser
> Brand value: $15.6 billion
> 1-year change in value: +2%
> Parent company: Anheuser-Busch InBev SA/NV
> Parent company revenue: $54.6 billion
> Industry: Alcohol

Source: Dimitrios Kambouris / Getty Images

32. Hermès
> Brand value: $16.4 billion
> 1-year change in value: +15%
> Parent company: Hermès International
> Parent company revenue: $6.6 billion
> Industry: Luxury

Source: ParentingPatch / Wikimedia Commons

31. Pampers
> Brand value: $16.6 billion
> 1-year change in value: +1%
> Parent company: The Procter & Gamble Company
> Parent company revenue: $67.7 billion
> Industry: Fast-moving consumer goods

Source: Sean Gallup / Getty Images

30. H&M
> Brand value: $16.8 billion
> 1-year change in value: -18%
> Parent company: Hennes & Mauritz AB
> Parent company revenue: $21.2 billion
> Industry: Apparel

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Source: Ron Wurzer / Getty Images

29. UPS
> Brand value: $16.8 billion
> 1-year change in value: +3%
> Parent company: United Parcel Service, Inc.
> Parent company revenue: $71.9 billion
> Industry: Logistics

Source: Photo by Jodi Hilton / Getty Images

28. Gillette
> Brand value: $16.9 billion
> 1-year change in value: -7%
> Parent company: The Procter & Gamble Company
> Parent company revenue: $67.7 billion
> Industry: Fast-moving consumer goods

Source: Stephen Chernin / Getty Images

27. IKEA
> Brand value: $17.5 billion
> 1-year change in value: -5%
> Parent company: Ingka Group
> Parent company revenue: $40.7 billion
> Industry: Retail

Source: Justin Sullivan / Getty Images

26. J.P. Morgan
> Brand value: $17.6 billion
> 1-year change in value: +12%
> Parent company: JPMorgan Chase & Co.
> Parent company revenue: $109.0 billion
> Industry: Financial services

Source: Cameron Spencer / Getty Images

25. Zara
> Brand value: $17.7 billion
> 1-year change in value: -5%
> Parent company: Inditex Group
> Parent company revenue: $28.7 billion
> Industry: Apparel

Source: magnez2 / Getty Images

24. American Express
> Brand value: $19.1 billion
> 1-year change in value: +8%
> Parent company: American Express Company
> Parent company revenue: $40.3 billion
> Industry: Financial services

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23. Chanel
> Brand value: $20.0 billion
> 1-year change in value: N/A
> Parent company: Chanel S.A.
> Parent company revenue: $11.1 billion
> Industry: Luxury

Source: Tim Boyle / Getty Images

22. Pepsi
> Brand value: $20.8 billion
> 1-year change in value: +2%
> Parent company: PepsiCo, Inc.
> Parent company revenue: $64.7 billion
> Industry: Beverages

Source: Thomas Lohnes / Getty Images

21. SAP
> Brand value: $22.9 billion
> 1-year change in value: +1%
> Parent company: SAP SE
> Parent company revenue: $27.1 billion
> Industry: Business services

Source: Courtesy of American Honda Motor Co

20. Honda
> Brand value: $23.7 billion
> 1-year change in value: +4%
> Parent company: Honda Motor Co., LTD.
> Parent company revenue: $148.6 billion
> Industry: Automotive

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Source: Håkan Dahlström / Wikimedia Commons

19. Oracle
> Brand value: $26.1 billion
> 1-year change in value: -5%
> Parent company: Oracle Corporation
> Parent company revenue: $39.5 billion
> Industry: Business services

18. Louis Vuitton
> Brand value: $28.2 billion
> 1-year change in value: +23%
> Parent company: LVMH Moet Hennessy
> Parent company revenue: $51.4 billion
> Industry: Luxury

Source: Spencer Platt / Getty Images

17. Nike
> Brand value: $30.1 billion
> 1-year change in value: +11%
> Parent company: Nike, Inc.
> Parent company revenue: $39.1 billion
> Industry: Sporting goods

Source: Mike Simons / Getty Images

16. GE
> Brand value: $32.8 billion
> 1-year change in value: -26%
> Parent company: General Electric Company
> Parent company revenue: $121.6 billion
> Industry: Diversified

Source: Justin Sullivan / Getty Images

15. Cisco
> Brand value: $34.6 billion
> 1-year change in value: +8%
> Parent company: Cisco Systems, Inc.
> Parent company revenue: $51.9 billion
> Industry: Business services

Source: Handout / Getty Images

14. Disney
> Brand value: $39.9 billion
> 1-year change in value: -2%
> Parent company: The Walt Disney Company
> Parent company revenue: $59.4 billion
> Industry: Media

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Source: Jens Schlueter / Getty Images

13. BMW
> Brand value: $41.0 billion
> 1-year change in value: -1%
> Parent company: BMW Group
> Parent company revenue: $107.0 billion
> Industry: Automotive

Source: Joern Pollex / Getty Images

12. IBM
> Brand value: $43.0 billion
> 1-year change in value: -8%
> Parent company: International Business Machines Corporation
> Parent company revenue: $79.6 billion
> Industry: Business services

Source: Justin Sullivan / Getty Images

11. Intel
> Brand value: $43.3 billion
> 1-year change in value: +10%
> Parent company: Intel Corporation
> Parent company revenue: $70.8 billion
> Industry: Technology

Source: jpkirakun / Getty Images

10. McDonald’s
> Brand value: $43.4 billion
> 1-year change in value: +5%
> Parent company: McDonald’s Corporation
> Parent company revenue: $21.0 billion
> Industry: Restaurants

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Source: Justin Sullivan / Getty Images

9. Facebook
> Brand value: $45.2 billion
> 1-year change in value: -6%
> Parent company: Facebook, Inc.
> Parent company revenue: $55.8 billion
> Industry: Technology

Source: Alexander Koerner / Getty Images

8. Mercedes-Benz
> Brand value: $48.6 billion
> 1-year change in value: +2%
> Parent company: Daimler
> Parent company revenue: $183.8 billion
> Industry: Automotive

Source: toyota.com

7. Toyota
> Brand value: $53.4 billion
> 1-year change in value: +6%
> Parent company: Toyota Motor Corporation
> Parent company revenue: $282.1 billion
> Industry: Automotive

Source: David McNew / Getty Images

6. Samsung
> Brand value: $59.9 billion
> 1-year change in value: +6%
> Parent company: Samsung Electronics Co., Ltd.
> Parent company revenue: $221.6 billion
> Industry: Technology

Source: Justin Sullivan / Getty Images

5. Coca-Cola
> Brand value: $66.3 billion
> 1-year change in value: -5%
> Parent company: The Coca-Cola Company
> Parent company revenue: $31.9 billion
> Industry: Beverages

Source: Chris Hondros / Getty Images

4. Microsoft
> Brand value: $92.7 billion
> 1-year change in value: +16%
> Parent company: Microsoft Corporation
> Parent company revenue: $125.8 billion
> Industry: Technology

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Source: Sean Gallup / Getty Images

3. Amazon
> Brand value: $100.8 billion
> 1-year change in value: +56%
> Parent company: Amazon.com, Inc.
> Parent company revenue: $232.9 billion
> Industry: Technology

Source: _ultraforma_ / Getty Images

2. Google
> Brand value: $155.5 billion
> 1-year change in value: +10%
> Parent company: Alphabet Inc.
> Parent company revenue: $136.8 billion
> Industry: Technology

Source: Eric Thayer / Getty Images

1. Apple
> Brand value: $214.5 billion
> 1-year change in value: +16%
> Parent company: Apple Inc.
> Parent company revenue: $265.6 billion
> Industry: Technology

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