According to the University of Michigan’s Index of Consumer Sentiment, Americans appear more comfortable with their finances — and more willing to spend money — than they were at the same time last year. In the midst of the holiday season, this comes as welcome news for corporations looking to profit off the largest consumer-driven economy in the world. Still, despite favorable conditions, American consumer trends come and go, and the days are numbered for several major products and brands.
24/7 Wall St. reviewed media reports, financial statements, and company press releases to determine the 10 brands that will disappear in 2020. The brands on this list include vehicles, computer software, a retailer, television programs, and a media company.
Many of the brands and products that will not survive 2020 fell short of the expectations that their parent companies and consumers had placed in them. Their shortcomings stem from a range of causes, but the results are the same — a failure to catch on with American consumers. Here is a look at the 25 biggest product flops of the last 10 years.
Not all products on this list were total failures, however. New technology develops, inevitably rendering older products obsolete. For example, the two pieces of computer software on this list were once tremendous successes and have simply been replaced by newer software. Here is a look at how technology has changed the world since 2010.
Whatever the explanation, the brands on this list will become a part of history within the coming year. Some of the brands and products on this list stopped being produced in 2019, but will still be available into the new year as supplies last. In other cases, production is slated to end in 2020. This list is by no means an exhaustive list of brands and products that will disappear in 2020, but they are a selection of some of the most notable departures.