NBC Universal’s Online Problem (GE)

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Based on the Comscore January traffic numbers that followed unique visitors to web properties, NBC Universal has a long way to go to catch most of its competition. No one would think that the GE division would have anywhere close to the online presence of TimeWarner/AOL (TWX) which had 117.2 million unique visitors in January. Most investors would assume that Fox Interactive (NWS) would be well ahead because the numbers include MySpace. The Fox figure for January was 74.8 million unique visitors.

But a number of other media company sites are ahead of NBC which had 15 million unique visitors in January. ESPN had 16.2 million unique visitors. The EW Scripps websites had 17.6 million, and that is not a very big operation. Gannett (GCI) had 18.7 million. CBS (CBS) had 22.6 million, Disney (DIS) 25 million, and Viacom (VIA) 37.3 million.

With a movie studio and a TV network, the low NBCUniversal web numbers are a bit hard to understand. But, maybe that is why the unit has a new CEO.

Douglas A. McIntyre can be reached at douglasamcintyre@247wallst.com. He does own securites in companies that he writes about.