Google Search Almost Double Yahoo!/MSN Combined (GOOG, MSFT, YHOO)

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By Douglas A. McIntyre Published

Google (NASDAQ: GOOG) search is now roughly 3-times that of Yahoo! (NASDAQ: YHOO).  To make matters worse, its "searchers" appear to be much more active in search.  While Microsoft (NASDAQ: MSFT) is far behind in market share, it actually has about 20% more searches from its users.

Provider               Searches    Share of  Searches per
                                   (000)      Searches    Searcher
Google Search    4,223,703      56.9%       39.6
Yahoo! Search     1,407,062      19.0%       25.1
MSN/Live Search    894,129      12.1%       30.1

Google Search had roughly 4.2 billion search queries, which was almost 57% of all search queries conducted during the given time period.  Be advised that some changes were made to search criteria out of Nielsen Online effective in October, 2007.

When you see this you might wonder if MSN/Live might be better off spending these mega-billions of dollars offered for Yahoo! on itself for marketing and other promotional developments.  Obviously search is not the only goal in this hoped-for acquisition, but it is a large portion of it.  If Microsoft is successful in its bid, this would instantly yield a 30% market share if this stayed static and if this had no dilutive effects from combining the two operations.

Jon C. Ogg
February 25, 2008

Contact [email protected] for any questions or corrections.

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About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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