Apple 3.0 Podcast: What is Reese Witherspoon making for Apple?

By Steven M. Peters Updated Jan 11, 4:10PM EST · Published Oct 19, 1:50PM EDT

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According to Frost & Sullivan’s Dan Rayburn, she’s shooting short-form video—not movies or a TV series—and nobody will buy an iPhone just to see it.

I caught up with Rayburn at a two-day Streaming Summit he chaired at this week’s National Association of Broadcasters meeting in New York City. I learned a lot in our 10-minute Q&A. I think you will too.

Apologies for the background noise.

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