Apple’s Q4 2018 in five easy charts

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The ups and downs of Apple’s revenue, earnings, iPhone sales, services and revenue from greater China.


Apple delivered strong quarterly results and disappointing guidance. The stock, which closed at $222.22, up $3.36 for the day, immediately dropped $11.

From the press release:

“We’re thrilled to report another record-breaking quarter that caps a tremendous fiscal 2018, the year in which we shipped our 2 billionth iOS device, celebrated the 10th anniversary of the App Store and achieved the strongest revenue and earnings in Apple’s history,” said Tim Cook, Apple’s CEO.

“We concluded a record year with our best September quarter ever, growing double digits in every geographic segment. We set September quarter revenue records for iPhone and Wearables and all-time quarterly records for Services and Mac,” said Luca Maestri, Apple’s CFO. “We generated $19.5 billion in operating cash flow and returned over $23 billion to shareholders in dividends and share repurchases in the September quarter, bringing total capital returned in fiscal 2018 to almost $90 billion.”

Year-over-year percentage increases:

  • Revenues up 20%
  • iPhone units flat
  • iPhone ASPs up 29%
  • EPS up 41%
  • Services up 17%
  • China revenue up 16%

Below: The five charts. Click the second column to see year-over-year growth. (Not seeing the charts? Try the website.)