New Research: Apple (AAPL) iPhone Will Wreck RIM (RIMM)

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By Douglas A. McIntyre Published

The Apple (AAPL) iPhone may do more damage to RIM (RIMM) more quickly than most analysts think.

According to Changewave’s most recent survey of 3,567 consumers, 55% of those who plan to get a new smartphone in the next 90 days will get an iPhone. That is up 21% points from the last survey.

RIM’s share of planned consumer purchases fell 6 points to 23%.

Changewave also found that "In another positive for the new 3G iPhone, better than one-in-two current iPhone owners (55%) say they’re Very Likely to buy the 3G iPhone for themselves or someone else in the future"

The research does say that RIM is working on new snartphone products to target the consumer market and that it has not been beaten to death. Yet.

Douglas A. McIntyre

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About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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