Tiger Woods sponsorship income in 2009 was estimated by several media sources to be $110 million. Thirty million dollars of that came from Nike (NKE). There are no estimates for the revenue he received from the companies that chose to end their relationships with him—Accenture (ACN), Tag Hauer, AT&T (T), Gatorade, which is part of Pepsi (PEP), and Gillette, which is part of P&G (PG). Woods also almost certainly lost the opportunity to get another car brand deal to replace his arrangement with Buick when it lapsed. The Buick buyers are older than Woods, and the arrangement with the GM division was probably a bad deal from the start.

Media reports say Woods may play in the Masters which runs from April 5th through the 11th. Woods is probably more welcome there than at any other place that he plays. He has won this tournament four times and has the chance to pass Jack Nicklaus, who has six, before he retires. Woods can also count on the best crowd control of any tournament there. Augusta is a private club run by a very tough board of directors.

Woods would need to show up with his wife, two children, and mother to be viewed as socially rehabilitated by the golf world and the public. His “brand” is probably strong enough for him to resurrect his image over the next year or two. There are certainly models of athletes who have stumbled in public and regained their position with fans. Kobe Bryant is the most recent example.