The first wave of Ford’s new marketing campaign has little to say about the company’s recent past and its likely future. It fails to show off Ford's successes.
Douglas A. McIntyre The same day Ford issued yet another recall, it announced a new global marketing campaign. There goes tens of millions more dollars poorly spent.
Douglas A. McIntyre A recent analysis indicates that the electric vehicle share of the U.S. new car market will fall to 4% next year. If so, smaller EV makers will die off quickly.
The latest Ford recall covers almost 1.5 million vehicles. The legacy automaker has had a record number of recalls this year.
Douglas A. McIntyre Cutbacks in vehicle emissions regulations may add billions of dollars to the bottom line of Ford and offset the billions invested in making electric vehicles.
Douglas A. McIntyre Ford EV sales have dropped to less than 4% of total unit sales. The Detroit automaker is grasping for an EV future that may never arrive.
Douglas A. McIntyre In the first half of this year, China’s EV giant BYD made $2.1 billion on revenue of $52 billion. The net income was up 14% from the previous year. The numbers demonstrate…
Ford has issued its 105th recall for 2025, an unprecedented number. Perhaps it is time for new management.
Douglas A. McIntyre A recent analysis reveals that Ford lags its rivals in monetizing its software. Few legacy automakers are positioned to compete with Tesla.
Tesla is valued at 24 times more than Ford. The difference shows Ford’s lack of a future as much as Tesla’s expected success.
A reverse stock split signals how much trouble Lucid is in. And the EV maker’s problems continue to worsen.
Does Ford have enough cash to keep paying its rich dividend? The automaker faces several major headwinds.
Douglas A. McIntyre Despite promises of improvements in quality, Ford recalls could number 200 by year's end. Who is to blame for the automaker's troubles?
Douglas A. McIntyre Ford has wasted billions of dollars on EVs and has little to show for it. If it sticks to what it's good at, it will be profitable for years and perhaps decades.
Douglas A. McIntyre Watch the Video Transcript: Doug McIntyre: Yesterday, Ford down in Louisville where they’ve got a plant. Right. Announced that they were gonna make a $5 billion investment to, in a completely new…
Kelly Araja 