courtesy of The Coca-Cola CompanyJust because people are familiar with a brand doesn’t mean that the brand is well-liked or well-respected. And if a relatively few people like a brand but it…
ThinkstockWe might have a little trouble defining what we mean when we say that a brand is “patriotic,” but the fact is most Americans know it when they see it. Or at…
thinkstockJune 18, 2014: Markets opened lower on Tuesday and spent most of the day waiting to see what the FOMC would do and say. After the announcement equities got the wind at…
thinkstockJune 17, 2014: Markets opened lower on Tuesday after a weakish report on single-family housing starts and a bigger increase in the consumer price index than economists had been expecting. Shortly before…
courtesy of WhiteHouse.govWarren Buffett is generally considered to be one of the great investors of modern history. After all, under his leadership, Berkshire Hathaway Inc. (NYSE: BRK-A) has become worth more than…
The Charlotte Hornets are back again. When the NBA franchise moved to New Orleans in 2002, the Charlotte Bobcats were born. But as of last year, the New Orleans team became the…
When LeBron James had to leave Game 1 of the NBA finals because of leg cramps, fans took to Twitter. Why didn't Gatorade prevent the cramps, they asked? Gatorade tweeted back.
courtesy of The Coca-Cola CompanySuccessful companies frequently depend on just one product for a large share of their sales. That’s true for some of the most iconic brands, including Coca-Cola, Marlboro, Jack…
The 2014 World Cup and the 2016 Olympics are both in Brazil and Pelé , the country's greatest soccer star of all time, is ready to take advantage. The retired athlete has…
courtesy of PepsiCoSales of diet soft drinks have been fizzling out for several years running, and the industry has not been able to come up with a way to stop the decline.…
To be familiar with a brand means a deeper level of engagement than simple awareness. However, it is not necessarily the case that a brand is familiar because it is a well…
Thinkstock After 40 years of allowing customers to “Have It Your Way,” Burger King Worldwide (NYSE: BKW) wants you to know it identifies with self-expression and individualism, so now it’s OK to “Be Your Way.”…
ThinkstockIf the world’s 10 largest food producers were a country, that country would be the world’s 25th largest emitter of greenhouse gases (GHGs), pumping out more pollutants than Finland, Sweden, Denmark, and…
courtesy of WhiteHouse.govBerkshire Hathaway Inc. (NYSE: BRK-A) has released its holdings as of the end of the first quarter of 2014. We were originally not expecting many major changes to the portfolio.…
ThinkstockAs of the end of trading on Tuesday, coffee closed on the ICE at about $1.84 a pound, down from a peak of around $2.12 in the middle of April. In early…
